#177 - From Informing to Influencing with Shalin Pei & Natalie Golub of Coinbase
Awkward Silences25 Marras 2025

#177 - From Informing to Influencing with Shalin Pei & Natalie Golub of Coinbase

Ben is joined by Shalin Pei, Head of Design and Research and Natalie Golub, Head of UXR , both from Coinbase's Base product. Base is part of the crypto space, functioning as a network that offers secure and low cost ways to build decentralized apps, essentially helping create what they call the new internet.

The conversation reveals how their small but mighty teams operate in one of the fastest moving industries. Shalin and Natalie share how they've weaved internal stakeholders with customers, played with their structure to maximize visibility and effectiveness, and enabled partners to get more involved. It's a practical conversation on the value of experimentation, cooperation, and building influence.

Highlights

  • 14:00 Overcoming Impostor Syndrome in New Industries
  • 25:37 Embedded Research in Live Design Sprints
  • 32:33 The Power of Cross-Functional Collaboration
  • 36:21 Documentation Challenges in Fast-Moving Industries
  • 40:39 Partner-Led Research Methodology
  • 43:33 Future of AI in Design and Research

Resources

Jaksot(191)

#185 -  How to Use AI Without Losing Your Research Soul with Nikki Anderson of Drop in Research

#185 - How to Use AI Without Losing Your Research Soul with Nikki Anderson of Drop in Research

Ben Wiedmaier sits down with user research consultant Nikki Anderson to explore how researchers can stay relevant when budgets are tight and stakeholders are stressed. Nikki runs Drop in Research wher...

17 Maalis 52min

#184 - Use Context For More Influence with Kristen DeLap of Econify

#184 - Use Context For More Influence with Kristen DeLap of Econify

Ben talks with Kristen DeLap, fractional COO at Econify, to explore how UX'ers can build influence without formal authority. Kristen brings a unique perspective, having evolved from interior design to...

3 Maalis 39min

#183 - The Best Ways to Use AI in UX Research with Laura Klein of NN/g

#183 - The Best Ways to Use AI in UX Research with Laura Klein of NN/g

Erin and Ben chat with Laura Klein, Principal Experience Specialist at Nielsen Norman Group, about the practical realities of AI in user research. Laura teaches a class on AI for researchers and bring...

17 Helmi 48min

#182 - The Future of Research (In a Moment of Change)

#182 - The Future of Research (In a Moment of Change)

Ben sits down with Basel Fakhoury, CEO and Co-founder of User Interviews, and Baran Erkel, Chief Strategy Officer at UserTesting, for a conversation about the research industry's evolution. With AI re...

3 Helmi 40min

#181 - Why We Need Design Now More Than Ever with Karl Randay of 383

#181 - Why We Need Design Now More Than Ever with Karl Randay of 383

Ben Wiedmaier sits with Karl Randay, Experience Director at 383, to explore how designers can stay relevant in an increasingly automated world. Karl shares insights from working with major brands like...

20 Tammi 51min

#180 - What to Fix in '26 with Maria Rosala of NN/g & John Whalen of Brilliant Experience

#180 - What to Fix in '26 with Maria Rosala of NN/g & John Whalen of Brilliant Experience

Ben is joined by Maria Rosala from Nielsen Norman Group and John Whalen from Brilliant Experience to wrap up 2025 and make some predictions for 2026. Maria and John share practical insights on everyth...

6 Tammi 55min

#179 - The Future of Research Operations with Kate Towsey LIVE

#179 - The Future of Research Operations with Kate Towsey LIVE

Erin May sits down with Kate Towsey, founder of Cha Cha Club and author of Research That Scales, for Research Ops Appreciation Week. Kate shares insights from producing an audio documentary series on ...

22 Joulu 202555min

#178 - How to Measure What Matters with Lyndsi Lee of Turnitin

#178 - How to Measure What Matters with Lyndsi Lee of Turnitin

Ben talks with Lyndsi Lee, UX Manager at Turnitin, about moving beyond traditional metrics like NPS and CSAT to measure user experiences more effectively. The conversation centers on outcome-based ass...

9 Joulu 202547min

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