774: Jonah Berger | The Hidden Forces that Shape Behavior

774: Jonah Berger | The Hidden Forces that Shape Behavior

Jonah Berger (@j1berger) has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s a marketing professor and author, and his new book is Invisible Influence: The Hidden Forces that Shape Behavior. [Note: This is a previously broadcast episode from the vault that we felt deserved a fresh pass through your earholes!]

What We Discuss with Jonah Berger:

  • We like to believe we’re so special that our choices are driven by personal preferences and opinions; the fact of the matter: other people have an influence over almost everything we do.
  • Rather than seeing influence as negative and manipulative, we should understand how to use it as a toolkit for making better decisions.
  • Sometimes we allow our social groups or cultural upbringing to influence us toward underachievement.
  • Learn the one trick that allows negotiators to be five times more successful.
  • How do we protect ourselves from undesired influence?
  • And much more…

Full show notes and resources can be found here: jordanharbinger.com/774

Sign up for Six-Minute Networking — our free networking and relationship development mini course — at jordanharbinger.com/course!

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23: The College Guide to Surviving Mean Girls | Feedback Friday

23: The College Guide to Surviving Mean Girls | Feedback Friday

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22: How to Stop Comparing Yourself to Other People | Deep Dive

22: How to Stop Comparing Yourself to Other People | Deep Dive

Gabriel Mizrahi (@GabeMizrahi) joins us for this deep dive into why we all compare ourselves with other people, the pros and cons that arise from this, and what we can do to filter out the unhealthy c...

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21: Benjamin Hardy | What to Do When Willpower Doesn't Work

21: Benjamin Hardy | What to Do When Willpower Doesn't Work

Benjamin Hardy (@BenjaminPHardy) has been the number one writer on Medium since 2015, is nearing the completion of his PhD in organizational psychology, and is the author of Willpower Doesn't Work: Di...

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20: There But for the Grace of Cryptocurrency Go I | Feedback Friday

20: There But for the Grace of Cryptocurrency Go I | Feedback Friday

Jordan (@JordanHarbinger) and Jason (@jpdef) are back to banter every week and take your comments and questions for Feedback Friday on The Jordan Harbinger Show! If you want us to answer your question...

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19: Denise Shull | How to Turn Bad Emotions into Good Decisions

19: Denise Shull | How to Turn Bad Emotions into Good Decisions

Denise Shull (@DeniseKShull) is a performance architect, ReThink Group founder, and author of Market Mind Games: A Radical Psychology of Investing, Trading and Risk, considered the Rosetta Stone of tr...

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18: Gretchen Rubin | Four Tendencies: The Framework for a Better Life

18: Gretchen Rubin | Four Tendencies: The Framework for a Better Life

Gretchen Rubin (@gretchenrubin) is a former lawyer turned podcaster and best-selling author. Her latest book is The Four Tendencies: The Indispensable Personality Profiles That Reveal How to Make Your...

20 Maalis 20181h 9min

17: Striking up First Conversations with the Last in Line | Feedback Friday

17: Striking up First Conversations with the Last in Line | Feedback Friday

Jordan (@JordanHarbinger) and Jason (@jpdef) are back to banter every week and take your comments and questions for Feedback Friday on The Jordan Harbinger Show! If you want us to answer your question...

16 Maalis 201834min

16: Tali Sharot | Unpacking the Science of the Influential Mind

16: Tali Sharot | Unpacking the Science of the Influential Mind

Tali Sharot (@affectivebrain) is an associate professor of cognitive neuroscience, the founder and director of the Affective Brain Lab at University College London, and author of The Influential Mind:...

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