Chris Kubby: The Brutal Truth About Woke Branding, DEI & Why Big Brands Are Failing | DSH #1642
Digital Social Hour26 Marras

Chris Kubby: The Brutal Truth About Woke Branding, DEI & Why Big Brands Are Failing | DSH #1642

A top marketing agency founder breaks down how AI is decimating agencies, why distribution and owned media will be the new power, how “woke branding” wrecked big companies, and what creators and entrepreneurs MUST do now to survive the next 5 years. Chapters 0:00 – Why Denmark, remote life & leaving the office behind 4:12 – How remote agencies really perform 5:04 – AI is crushing agencies & in-house marketing 8:06 – Owning media, distribution & personal brand in the AI era 11:05 – New ad game: let algorithms do the targeting 13:50 – Paid vs organic, DMs, ManyChat & building real trust 17:28 – Why YouTube in every other platform (and why you need an offer) 24:50 – Hormozi lessons: wrong problem, right solution & the real cost of change 32:58 – ESG, DEI, “woke branding” & how big companies lost the plot 43:47 – Blue collar comeback, future of work & why degrees don’t matter anymore 50:48 – How he wrote Hook, Line & Sinker using AI + what’s inside 📘 What You’ll Learn 🤖 How AI is redefining agencies, in-house teams, and ad buying 📊 Why algorithms should handle targeting—and what humans should focus on instead 📺 Why YouTube is still the #1 platform for serious creators 📈 How to use organic + paid together (DM triggers, ManyChat, retargeting) 🧠 The Hormozi lesson: right problem, wrong solution & the real cost of change 🏢 How “woke branding,” ESG & DEI campaigns backfired on big corporations 🧱 Why blue collar work is booming again and what that means for the next generation 🎓 Why resumes and marketing degrees matter less than actual proof of work 📚 How he used AI and voice notes to write Hook, Line & Sinker 🪝 The hook–line–sinker framework for grabbing attention and turning it into revenue 🎙️ APPLY OR CONNECT 👉 Apply to be on the podcast: https://www.digitalsocialhour.com/application 📩 Business inquiries / sponsors: jenna@digitalsocialhour.com 👤 GUEST: ♟️Chris Kubby - https://www.instagram.com/chriskubby/ 💼 SPONSORS QUINCE: https://quince.com/dsh 🥗 Fuel your health with Viome: https://buy.viome.com/SEAN Use code “Sean” at checkout for a discount! 🎧 LISTEN ON 🍏 Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 🎵 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 📸 Sean Kelly Instagram: @seanmikekelly ⚠️ DISCLAIMER The views and opinions expressed by guests on Digital Social Hour are solely those of the individuals appearing on the podcast and do not necessarily reflect the views or opinions of the host, Sean Kelly, or the Digital Social Hour team. While we encourage open and honest discussions, Sean Kelly is not legally responsible for any statements, claims, or opinions made by guests during the show. Listeners are encouraged to form their own opinions and seek professional advice where appropriate. The content shared is for entertainment and informational purposes only — it should not be taken as legal, medical, financial, or professional advice. We strive to present accurate and reliable information; however, we make no guarantees regarding its completeness or accuracy. The views expressed are solely those of the speakers and do not necessarily represent those of the producers or affiliates of this program. 🔥 Stay tuned for more episodes featuring top creators, founders, and innovators shaping the digital world! 🔑 Keywords ai marketing 2025, marketing agency future, ai vs agencies, social media marketing interview, paid ads vs organic, owning media and distribution, creator economy 2025, youtube growth strategy, linkedin ads b2b Learn more about your ad choices. Visit megaphone.fm/adchoices

Jaksot(1648)

Meet the $1B Copywriting Man | Stefan Georgi Digital Social Hour #96

Meet the $1B Copywriting Man | Stefan Georgi Digital Social Hour #96

On this episode of the Digital Social Hour, we sit down with copywriting legend Stefan Georgi and talk about how he generated over $1B from copywriting. BUSINESS INQUIRIES: Jenna@DigitalSocialHour.com APPLY TO BE ON THE POD: https://forms.gle/qXvENTeurx7Xn8Ci9 SPONSORS: HelloFresh: https://www.hellofresh.com/50dsh AG1: https://www.drinkAG1.com/DSH Hostage Tape: https://hostagetape.com/DSH --- Support this podcast: https://podcasters.spotify.com/pod/show/digitalsocialhour/support Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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He Owns The Most Expensive House in Las Vegas! Mark Lindsey | Digital Social Hour #95

He Owns The Most Expensive House in Las Vegas! Mark Lindsey | Digital Social Hour #95

Today on the Digital Social Hour, we sit down with Entrepreneur Mark Lindsey and discuss what he's been working on lately and how he built his net worth to hundreds of millions of dollars. BUSINESS INQUIRIES: Jenna@DigitalSocialHour.com APPLY TO BE ON THE POD: https://forms.gle/qXvENTeurx7Xn8Ci9 SPONSORS: HelloFresh: https://www.hellofresh.com/50dsh AG1: https://www.drinkAG1.com/DSH Hostage Tape: https://hostagetape.com/DSH --- Support this podcast: https://podcasters.spotify.com/pod/show/digitalsocialhour/support Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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Gary The Numbers Guy Can Predict Your Life Using Numerology | Digital Social Hour #94

Gary The Numbers Guy Can Predict Your Life Using Numerology | Digital Social Hour #94

Today on the Digital Social Hour, we sit down with Gary Grinberg AKA Gary the Numbers Guy and discuss the significance of numerology and astrology and how it can be used to change your life. BUSINESS INQUIRIES: Jenna@DigitalSocialHour.com APPLY TO BE ON THE POD: https://forms.gle/qXvENTeurx7Xn8Ci9 SPONSORS: HelloFresh: https://www.hellofresh.com/50dsh AG1: https://www.drinkAG1.com/DSH Hostage Tape: https://hostagetape.com/DSH --- Support this podcast: https://podcasters.spotify.com/pod/show/digitalsocialhour/support Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Best Dunker of All Time | Kadour Ziani Digital Social Hour #93

The Best Dunker of All Time | Kadour Ziani Digital Social Hour #93

I sat down with the best dunker of all time, Kadour Ziani to get into his training regimen and routing on how he can touch a rim with his foot. BUSINESS INQUIRIES: Jenna@DigitalSocialHour.com APPLY TO BE ON THE POD: https://forms.gle/qXvENTeurx7Xn8Ci9 SPONSORS: AG1: https://www.drinkAG1.com/DSH Hostage Tape: https://hostagetape.com/DSH --- Support this podcast: https://podcasters.spotify.com/pod/show/digitalsocialhour/support Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

3 Syys 202325min

He Sells Gems for a Living | Avi the Gem Guy Rahmanim Digital Social Hour #92

He Sells Gems for a Living | Avi the Gem Guy Rahmanim Digital Social Hour #92

Avi Rahmanim explains how he got into selling gems for a living and how he became an expert negotiator in the gem space. --- Support this podcast: https://podcasters.spotify.com/pod/show/digitalsocialhour/support Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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He Gets Backstage At Any Concert | Eric Fuller Digital Social Hour #91

He Gets Backstage At Any Concert | Eric Fuller Digital Social Hour #91

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He Raised $140M+ to Change the Housing Industry | Galiano Tiramani Digital Social Hour #90

He Raised $140M+ to Change the Housing Industry | Galiano Tiramani Digital Social Hour #90

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He Played Varsity Basketball in 5th Grade | Julian Newman Digital Social Hour #89

He Played Varsity Basketball in 5th Grade | Julian Newman Digital Social Hour #89

Julian Newman talks about how experiencing fame at a young age affected him and where he want to play basketball next. --- Support this podcast: https://podcasters.spotify.com/pod/show/digitalsocialhour/support Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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