”Recovering Perfectionist”. Series 4, Episode 4. Sophy Norris in conversation with Georgia Ware Co-Founder & CEO of HotGreen Solutions

Today, our host Sophy Norris is speaking to Georgia Ware, the Co-Founder and CEO of climate tech start-up HotGreenSolutions. Georgia is taking on the world of industrial heat (which contributes a staggering 20% to CO2 emissions) through her impressive blend of entrepreneurialism, innovation, storytelling and gritty determination.

HotGreen is an industrial heat pump start-up that is outcompeting steam boilers with a green heat solution. She became passionate about industrial heat, and its enormous climate impact while in her previous role as the Head of Growth and Partnerships at Hexxcell, a hybrid-AI software company focused on optimising the maintenance processes for industrial heat transfer equipment.

Georgia and her business partner have just secured £1.2 million in seed funding, which will help the business kick-start its mission of making industrial heat solutions affordable for all, as well as reducing emissions. And hearing her tell her story, and making the seemingly unsexy world of industrial heat, SEXY, it becomes clear just how driven she is, and why investors have invested.

In our conversation, we discuss the world of start-ups, engineering, climate change, what it means to be dangerous, and why operating in a man's world can be a brilliant secret weapon. She shows a new way of doing business and the importance of innovation and new solutions in a rapidly transforming world.

Sophy and Georgia discuss:

• Helping solve climate change solutions, but tackling the affordability of, and emissions created by, industrial heat (which is responsible for more than the emissions created by the transportation industry or the US and India combined!)
• Finding the sexy in the unsexy and the power of crafting a powerful narrative (especially in manufacturing)
• Why the government needs to support climate tech innovation more
• Walking the investment journey as a woman, and the power of being memorable
• Knowing your purpose and how that fuels an unrelenting desire to move forward
• Channelling Taylor Swift and not wasting time wondering: "I'm so sick of running as fast as I can, Wondering if I'd get there quicker if I was a man"
• How her side-hustle (improv comedy) has taught Georgia to get comfortable with small failures and why practical resilience is vital
• Remember that resilience is a muscle; train it!
• Why more women should consider engineering
• Being average can also mean forward momentum (though Georgia's "average" is perhaps a rare breed)
• Being a Founder is being everything: CEO, CRO, CMO, PA and Delivery Person
• Growth is inherently uncomfortable; it is a marathon, not a sprint

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• HotGreen Solutions
• Georgia Ware - LinkedIn