Why Smarter Segmentation Sells More Seats - with Lukas Mikkel Hansen, Co-founder of Playmakers

Why Smarter Segmentation Sells More Seats - with Lukas Mikkel Hansen, Co-founder of Playmakers

How many sports industry professionals do you know who have subscribed to 800 different club newsletters to learn how clubs around the world communicate with their fans? Probably none, but Lukas Mikkel Hansen, a young talent making waves in the sports industry, has done exactly that. In this episode of Don't Forget Your Tickets, we sit down with the young co-founder of Playmakers to get a unique vantage point on the digital divide between European and American sports. Lukas, who recently move...

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Mikkel Bjerre (FC Copenhagen) bonus episode: How to get tickets to FC Copenhagen matches at Parken Stadium

Mikkel Bjerre (FC Copenhagen) bonus episode: How to get tickets to FC Copenhagen matches at Parken Stadium

Mikkel Bjerre, Ticketing and Customer Service Manager at FC Copenhagen How to get tickets to FC Copenhagen matches at Parken Stadium Even though the capacity at Parken Stadium exceeds 38,000, it can...

26 Maalis 20239min

Mikkel Bjerre (FC Copenhagen) on subscription models for football season tickets

Mikkel Bjerre (FC Copenhagen) on subscription models for football season tickets

Mikkel Bjerre, Ticketing and Customer Service Manager at FC Copenhagen The man who introduced a Netflix subscription model to football season tickets As the cost of living crisis escalates, the trad...

26 Maalis 202344min

Chris Parkinson (Burnley FC) on premium seating, hospitality and how the world of ticketing is constantly changing

Chris Parkinson (Burnley FC) on premium seating, hospitality and how the world of ticketing is constantly changing

Chris Parkinson, Head of Ticketing at Burnley FC Premium seating, hospitality and how the world of ticketing is constantly changing Burnley are one of the best supported sides in English football pe...

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Chris Parkinson (Burnley FC) bonus episode: From East Lancashire derbies to the Premier League

Chris Parkinson (Burnley FC) bonus episode: From East Lancashire derbies to the Premier League

Chris Parkinson, Head of Ticketing at Burnley FC From East Lancashire derbies to the Premier League This season, the most precious match day ticket for an average Burnley FC supporter was the Cotton...

26 Maalis 202310min

Paul Williamson (Two Circles) bonus episode: Put it on your list, because you want to go

Paul Williamson (Two Circles) bonus episode: Put it on your list, because you want to go

Paul Williamson, Director at Two Circles Put it on your list, because you want to go Even though there are 10 millions tickets available for the 2024 Paris Olympic, you can’t be sure to get hold of ...

23 Maalis 202312min

Paul Williamson (Two Circles) on how the 2012 London Olympics succeeded in selling 11 million tickets

Paul Williamson (Two Circles) on how the 2012 London Olympics succeeded in selling 11 million tickets

Paul Williamson, Director at Two Circles How the 2012 London Olympics succeeded in selling 11 million tickets For sports events, ticketing is about much more than just the tickets. Without successfu...

23 Maalis 202336min

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