Why Netflix Is Stealing Podcasts from YouTube

Why Netflix Is Stealing Podcasts from YouTube

Netflix just made its biggest move yet against YouTube, and it is happening in podcasts. In this episode, we break down Netflix’s new partnership with Spotify, why they are licensing more than a dozen video podcasts from The Ringer, and what it means that these shows cannot appear in full on YouTube. We explain the real strategy behind the shift. Netflix wants to win back daily watch time, compete with YouTube’s 12.8% share of TV viewing, and build a pipeline of cheaper, more culturally relevant programming. But does any of this actually work? And why would a top creator take their show off YouTube in exchange for a one year Netflix deal under ten million dollars? We dig into the incentives for creators, why long form podcasts may already be past their cultural peak, how volatility on YouTube is shaping creator decisions, and what Netflix needs to do if it wants to become a real home for talk content. We also look at the TikTok and iHeart podcast network, whether exclusives still matter, and what this all signals about the next era of podcasting. If Netflix wants to earn back our time, this is their first move. But is it the right one? Learn more about your ad choices. Visit megaphone.fm/adchoices

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

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CANNES DAY 3: The Art of Standing Out: Pablo Rochat, Sir John Hegarty & E.L.F Beauty

CANNES DAY 3: The Art of Standing Out: Pablo Rochat, Sir John Hegarty & E.L.F Beauty

We are live from the LinkedIn Lounge for Day 3 of Cannes Lions. Today, we sit down with creative director Pablo Rochat, industry legend Sir John Hegarty, and e.l.f. Beauty President Kory Marchisotto t...

24 Kesä 1h 1min

CANNES DAY 2: Instagram vs. YouTube: The Battle for the Living Room

CANNES DAY 2: Instagram vs. YouTube: The Battle for the Living Room

Live from Cannes Lions, This is the Daily Brief from the LinkedIn Lounge. In this episode of The Daily Brief from the Linkedin Lounge, we dive into a massive piece of news that dropped yesterday: In...

23 Kesä 15min

CANNES DAY 1: Anthpo, Ramp, and The Best Ads of the Year

CANNES DAY 1: Anthpo, Ramp, and The Best Ads of the Year

Live from the LinkedIn Lounge at Cannes Lions, we break down why traditional advertising is broken and what's actually working today. Spending millions on a single, polished TV commercial doesn't wor...

22 Kesä 1h

Markiplier Breaks Down His $50M Movie Live

Markiplier Breaks Down His $50M Movie Live

Today on The Colin & Samir Show we sit down with Markiplier and YouTube's Tim Katz, live from the Fox Studios lot in front of 650 creators at Press Publish LA: The Hollywood Creator Summit. After more...

11 Kesä 30min

Emergency Pod: The YouTube Kids are taking over Hollywood

Emergency Pod: The YouTube Kids are taking over Hollywood

This week, we break down three creator-made films that are reshaping the industry: Backrooms ($118M opening weekend on a $10M budget), Obsession ($148M box office on a sub-$1M budget), and Markiplier'...

5 Kesä 13min

Kareem Rahma: How SubwayTakes Became the New Late Night

Kareem Rahma: How SubwayTakes Became the New Late Night

Today on The Colin & Samir Show we sit down with the creator and host of SubwayTakes, Kareem Rahma. We dive into the origins and mechanics of what makes the show one of the most popular today on the i...

3 Kesä 1h 37min

Why every creator is making a show

Why every creator is making a show

Our thoughts from Brandcast and Google I/O. Learn more about your ad choices. Visit megaphone.fm/adchoices

20 Touko 34min

Mark Rober's $60 Million Dollar Experiment

Mark Rober's $60 Million Dollar Experiment

Today on The Colin and Samir Show we’re joined by Mark Rober, the former NASA engineer turned YouTube’s most prolific scientist, along with his Chief Content Officer, Scott Lewers. In this episode we ...

13 Touko 1h 17min

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