Why Netflix Is Stealing Podcasts from YouTube

Why Netflix Is Stealing Podcasts from YouTube

Netflix just made its biggest move yet against YouTube, and it is happening in podcasts. In this episode, we break down Netflix’s new partnership with Spotify, why they are licensing more than a dozen video podcasts from The Ringer, and what it means that these shows cannot appear in full on YouTube. We explain the real strategy behind the shift. Netflix wants to win back daily watch time, compete with YouTube’s 12.8% share of TV viewing, and build a pipeline of cheaper, more culturally relevant programming. But does any of this actually work? And why would a top creator take their show off YouTube in exchange for a one year Netflix deal under ten million dollars? We dig into the incentives for creators, why long form podcasts may already be past their cultural peak, how volatility on YouTube is shaping creator decisions, and what Netflix needs to do if it wants to become a real home for talk content. We also look at the TikTok and iHeart podcast network, whether exclusives still matter, and what this all signals about the next era of podcasting. If Netflix wants to earn back our time, this is their first move. But is it the right one? Learn more about your ad choices. Visit megaphone.fm/adchoices

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How $1 Trillion in Ad Spend Is Shifting Toward Creators

How $1 Trillion in Ad Spend Is Shifting Toward Creators

We just got back from the most powerful week in advertising—and it wasn’t in New York or L.A., it was on the beaches of France. In this episode, we break down the 3 biggest takeaways from Cannes Lions...

21 Kesä 202548min

How Corridor Crew Made One of the Internet’s Favorite Shows

How Corridor Crew Made One of the Internet’s Favorite Shows

Thanks to Lexar for sponsoring this episode On this episode of The Colin and Samir Show, we sit down with Niko Pueringer—co-founder of Corridor Crew, the minds behind VFX Artists React, one of YouTu...

11 Kesä 20251h 25min

3 Creator Economy Trends Shaping the Future

3 Creator Economy Trends Shaping the Future

Subscribe to the Publish Press to find out about Press Publish NYC. In this episode we're going to be breaking down the 3 Trends shaping the Creator Economy in 2025. Learn more about your ad choice...

3 Kesä 202548min

Walking Away From 15 Million YouTube Subscribers

Walking Away From 15 Million YouTube Subscribers

Today on The Colin & Samir Show we're dissecting Luke Nichols (Outdoor Boys) decision to walk away from 15 million YouTube subscribers at the peak of his career. Then we give our takeways from last we...

20 Touko 202532min

Reid Hoffman (LinkedIn Founder) on the Future of AI in Storytelling

Reid Hoffman (LinkedIn Founder) on the Future of AI in Storytelling

On this episode of the Colin and Samir Show, we speak with Reid Hoffman — LinkedIn founder, OpenAI investor, and now one of the first people to launch an AI version of himself. We interview both Reid...

13 Touko 20251h 34min

Hollywood is Broken. Can YouTubers Fix it?

Hollywood is Broken. Can YouTubers Fix it?

This week on the Colin and Samir Show, we explore the Creator Camp Film Festival—a new experiment in creator-led cinema organized by Max Reisinger. Creator Camp is building a new economic model for fi...

6 Touko 202552min

The Secret Strategist Behind The Biggest YouTubers

The Secret Strategist Behind The Biggest YouTubers

Get better ideas for YouTube — https://www.colinandsamir.com/ideas This week on The Colin and Samir Show, we sit down with YouTube strategist Paddy Galloway — the mind behind 10 billion views annuall...

9 Huhti 20251h 41min

Mark Zuckerberg on the future of Facebook, Creators, and Dead Internet Theory

Mark Zuckerberg on the future of Facebook, Creators, and Dead Internet Theory

Learn more about your ad choices. Visit megaphone.fm/adchoices

27 Maalis 20251h 7min

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