Inside Operata: The Rise of CX Observability for AI-Powered Contact Centers
CX Today26 Marras 2025

Inside Operata: The Rise of CX Observability for AI-Powered Contact Centers

As someone who has felt the pain of clunky handoffs and fuzzy diagnostics, I care about tools that make customer journeys clearer and kinder. Maestro is Operata’s most ambitious step yet. It expands CX Observability from a primarily Amazon Connect footprint to 50+ CCaaS, Voice AI, AI customer service, CPaaS, and CRM platforms. It introduces a unified Customer Journey Trace, a smarter CX Copilot that uses AWS Bedrock and OpenAI GPT-5.0 for natural language analysis, and an open approach for de...

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Why 95% of AI Pilots Fail – and How to Be the 5% That Wins

Why 95% of AI Pilots Fail – and How to Be the 5% That Wins

Rhys Fisher sits down with Will Penn, Senior Sales Engineer at Puzzel, to unpack one of the most talked-about trends in customer experience: AI co-pilots. While many organizations jump into AI hoping ...

11 Joulu 202516min

How AI QA Is Turning Contact Centers into CX Intelligence Powerhouses

How AI QA Is Turning Contact Centers into CX Intelligence Powerhouses

Discover how Scorebuddy’s AI-driven QA is revolutionizing customer experience analytics — from spreadsheets to strategic insights. Introduction In this discussion, host Rhys Fisher sits down with ...

11 Joulu 202517min

NiCE Interactions International: Everything You Can Expect from the Must-Attend CX Event

NiCE Interactions International: Everything You Can Expect from the Must-Attend CX Event

CX Today’s Charlie Mitchell sits down with Simon Broadbent, SVP UKI & SAIL at NiCE, to preview one of the contact center industry’s biggest vendor events: NiCE Interactions International 2025. 🎤 Tog...

1 Joulu 20258min

80% of Tech Specialists Make These Common Mistakes that Make Them Regret their CCaaS Decision

80% of Tech Specialists Make These Common Mistakes that Make Them Regret their CCaaS Decision

CCaaS solutions promise efficiency and scalability, but many tech specialists unknowingly make a few common but critical mistakes that lead to costly regrets. In this episode, CX Today's Floyd March ...

1 Joulu 202517min

Is Your Approach to Dirty Data Killing Your AI Implementation?

Is Your Approach to Dirty Data Killing Your AI Implementation?

Is your AI implementation struggling to deliver real value? The culprit could be dirty data. In this episode of CX Today, we explore the critical role of data quality in AI-driven customer experience ...

1 Joulu 202522min

The Future of Contact Center Technology: A Deep Dive

The Future of Contact Center Technology: A Deep Dive

CX Today's Charlie Mitchell hosts Richard Bassett, VP of CX & Automation at NiCE. The two discuss the evolution of contact center technology, considering data management, AI, and tech convergence. ...

1 Joulu 202518min

What If You Could Evaluate Every Customer Interaction?

What If You Could Evaluate Every Customer Interaction?

🔥 How AI and automation are transforming quality assurance and redefining CX performance measurement. In this episode, host Rhys Fisher sits down with Peter Fedarb, Senior Presales Consultant at En...

1 Joulu 20259min

From Feedback to Financial Impact – The ROI of Unified Experience Management

From Feedback to Financial Impact – The ROI of Unified Experience Management

How Unified Experience Management® Drives Real Business Results with Josie Gaeckle, SVP at SMG Every CX leader is under pressure to deliver more than just great customer feedback—they need to show ...

1 Joulu 202519min