Inside Operata: The Rise of CX Observability for AI-Powered Contact Centers
CX Today26 Marras 2025

Inside Operata: The Rise of CX Observability for AI-Powered Contact Centers

As someone who has felt the pain of clunky handoffs and fuzzy diagnostics, I care about tools that make customer journeys clearer and kinder. Maestro is Operata’s most ambitious step yet. It expands CX Observability from a primarily Amazon Connect footprint to 50+ CCaaS, Voice AI, AI customer service, CPaaS, and CRM platforms. It introduces a unified Customer Journey Trace, a smarter CX Copilot that uses AWS Bedrock and OpenAI GPT-5.0 for natural language analysis, and an open approach for de...

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The Future of Contact Center Technology: A Deep Dive

The Future of Contact Center Technology: A Deep Dive

CX Today's Charlie Mitchell hosts Richard Bassett, VP of CX & Automation at NiCE. The two discuss the evolution of contact center technology, considering data management, AI, and tech convergence. ...

1 Joulu 202518min

What If You Could Evaluate Every Customer Interaction?

What If You Could Evaluate Every Customer Interaction?

🔥 How AI and automation are transforming quality assurance and redefining CX performance measurement. In this episode, host Rhys Fisher sits down with Peter Fedarb, Senior Presales Consultant at En...

1 Joulu 20259min

From Feedback to Financial Impact – The ROI of Unified Experience Management

From Feedback to Financial Impact – The ROI of Unified Experience Management

How Unified Experience Management® Drives Real Business Results with Josie Gaeckle, SVP at SMG Every CX leader is under pressure to deliver more than just great customer feedback—they need to show ...

1 Joulu 202519min

Hardware v Software: The Security Showdown Shaping the Future of Noise Cancellation

Hardware v Software: The Security Showdown Shaping the Future of Noise Cancellation

In this discussion, host Rhys Fisher sits down with Thor Mitskog, CEO of Cyber Acoustics, for a no-nonsense deep-dive into one of the most overlooked security debates in modern customer experience: ha...

27 Marras 202513min

Why Mobile CX Is the New Power Move for Contact Centers

Why Mobile CX Is the New Power Move for Contact Centers

👉 Discover how mobile-first strategies, powered by AI, are reshaping sales and service for modern contact centers. 🔥 In this discussion, host Rhys Fisher sits down with #JamesScott, Senior Solutio...

26 Marras 202518min

The Platform Advantage: How Sprinklr Is Redefining CCaaS for the Next Era of CX

The Platform Advantage: How Sprinklr Is Redefining CCaaS for the Next Era of CX

The cloud contact-center market is crowded, and CX leaders are struggling to spot real differentiation. In this interview, Sprinklr’s VP of Product Management explains how a platform-led approach is r...

24 Marras 202520min

Can You Distinguish Between This AI Voice Agent and a Real Person?! An Introduction into PolyAI

Can You Distinguish Between This AI Voice Agent and a Real Person?! An Introduction into PolyAI

Ever wondered if you’re speaking to a real person or an AI-powered voice agent? In this exclusive interview, CX Today sits down with PolyAI to explore the cutting-edge technology behind conversation...

19 Marras 202529min