Reinventing Paint and Breaking Industry Rules with Paula Blankenship | #15

Reinventing Paint and Breaking Industry Rules with Paula Blankenship | #15

What if one simple idea could disrupt an entire industry? In this episode, Paula Blankenship, CEO and Founder of Heirloom Traditions Paint, shares how she transformed DIY home improvement by creating an all-in-one paint formula that eliminates the need for sanding, sealing, or second-guessing. From challenging big-box store confusion to building one of Amazon’s top paint brands, Paula’s journey is a masterclass in innovation, persistence, and listening to customers.


Key themes include:

- How to spot customer pain points and solve them

- Disrupting outdated industry practices with bold ideas

- Scaling a business through clarity and simplicity

Paula’s story will leave you inspired to rethink “the way it’s always been done” and take your own leap into innovation.

✨ Connect with Paula Blankenship: Heirloom Traditions Paint

🎙 Host: Erin Coupe Instagram: @authenticallyec LinkedIn: Erin Coupe


Jaksot(60)

From Tragedy to Human Leadership with Dr. Gian Power | #42

From Tragedy to Human Leadership with Dr. Gian Power | #42

What if the hardest moment of your life became your greatest leadership advantage?After a devastating personal loss at just 23, Dr. Gian Power’s world shifted overnight—forcing him to rethink everythi...

28 Huhti 28min

Why Talking Beats Texting with Juliana Schroeder | #41

Why Talking Beats Texting with Juliana Schroeder | #41

What if the way you communicate is the reason you’re not being understood?In this episode, Erin Coupe sits down with Juliana Schroeder, a social psychologist at UC Berkeley, to unpack the hidden psych...

21 Huhti 39min

You’re Not Broken, You’re Enough with Lodro Rinzler | #40

You’re Not Broken, You’re Enough with Lodro Rinzler | #40

What if the voice telling you you’re not enough is simply wrong?In this powerful conversation, Erin Coupe sits down with Lodro Rinzler, Buddhist teacher and bestselling author, to unpack the deeply in...

14 Huhti 33min

You Can’t Do It All with Rachael Johanson | #39

You Can’t Do It All with Rachael Johanson | #39

What if the secret to having it all is choosing less on purpose?In this episode, Erin sits down with luxury strategist Rachael Johanson to unpack what it really takes to build a powerful personal bran...

7 Huhti 30min

Soul + Fire: The Leadership Shift with Bria Martin | #38

Soul + Fire: The Leadership Shift with Bria Martin | #38

What if burnout isn’t the price of success, but a signal you’re doing it wrong?Bria Martin shares how high achievers can stop living in constant “fire mode” and instead lead with a powerful blend of a...

31 Maalis 34min

Chasing Impossible, Finding Purpose with Eric Spencer | #37

Chasing Impossible, Finding Purpose with Eric Spencer | #37

What happens when someone spends a lifetime chasing the impossible and discovers something deeper along the way?In this episode of I Can Fit That In, host Erin Coupe sits down with Eric Spencer, Chief...

24 Maalis 48min

Build Boldly in the Age of AI with Meghan Joyce | #36

Build Boldly in the Age of AI with Meghan Joyce | #36

What if AI could give you your energy back instead of taking your job?On this episode of I Can Fit That In, host Erin Coupe sits down with Meghan Joyce, Cofounder and CEO of Duckbill and former execut...

17 Maalis 36min

Lead from the Bottom Up with Jon Van Gorp | #35

Lead from the Bottom Up with Jon Van Gorp | #35

What if the most powerful leader in the room is the one standing at the bottom of the org chart?In this episode of I Can Fit That In, Erin Coupe sits down with Jon Van Gorp, Chair of Mayer Brown, to u...

10 Maalis 37min

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