Chalk and Change: Crossfit's Next Step, Ep. 133

​🎙Episode 133: "Chalk and Change: CrossFit's Next Step" 🎙​

This week on The Macro Perspective, Seamus and Marcos delve into the evolving landscape of CrossFit.🏋️‍♂️🔄​

In this conversation, they explore the recent news of CrossFit being up for sale, reflecting on its implications for the brand and the fitness community. They discuss the evolution of CrossFit affiliates, challenges faced by gym businesses, and shifts in competition dynamics. The discussion emphasizes the need for CrossFit to rekindle its community spirit and create an inclusive fitness environment.​

Here's what you'll learn:

🏋️‍♂️CrossFit's Transition: Insights into the brand's current challenges and the potential impact of its sale on the global fitness community.​

🏋️‍♂️Affiliate Evolution: An examination of the rise and decline of CrossFit affiliates, highlighting the peak around 2019 and subsequent downturns.

🏋️‍♂️Gym Business Challenges: Understanding the financial hurdles and slim margins that gym owners face in today's competitive market.​

🏋️‍♂️Reviving Community Spirit: The importance of fostering inclusivity and excitement to rejuvenate the CrossFit community.​

As CrossFit stands at a crossroads, the future of the brand hinges on finding the right leadership to navigate these challenges. Seamus and Marcos provide thoughtful analysis on what lies ahead for CrossFit and its community.​

Whether you're a CrossFit enthusiast, gym owner, or interested in the business of fitness, this episode offers valuable insights into the future of functional fitness.​

#TheMacroPerspective #CrossFit #FunctionalTraining #CrossfitGames

Chapters

(00:00) CrossFit's Sale: A Major Shift in Fitness

(06:00) The Evolution of CrossFit Affiliates and Community

(12:00) Challenges and Changes in CrossFit Competitions

(18:01) The Future of CrossFit: Hopes and Concerns

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More about Marcos:

Marcos Rivera is a performance health coach at Cenegenics and also runs his own on-line coaching business. He founded the non-profit Axiom Health Academy, which aims to educate students on the importance of living a healthy lifestyle. Additionally, he is the co-host of the popular podcast, The Macro Perspective.

Marcos lives in Henderson, NV, with his wife Brittany and their two young children, Zeke and Ari.

More about Seamus:

Seamus Sullivan works as a performance health coach at Cenegenics and runs his own on-line coaching business. In addition to working with clients, he shares his expertise worldwide through social media and co-hosts The Macro Perspective podcast, offering valuable insights on fitness, nutrition, and performance optimization to help a global audience improve their health and well-being. His work has been featured in Shape, LiveStrong.com, and Yahoo!.

Seamus lives in Los Angeles, CA, with his fiancée, Desiree.

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You can find The Macro Perspective and its hosts here:

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The Macro Perspective is hosted by Marcos Rivera and Seamus Sullivan, and was born from a simple but powerful mission: to help people take ownership of their health and lives. As performance health coaches, they've spent their careers empowering clients to think critically, stay curious, and make informed choices—not just in fitness, but in all aspects of life. This podcast is an extension of that mission, bringing insightful conversations that challenge, educate, and inspire.

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