469. Engagement pods

469. Engagement pods

Postbag

via Beth Kirk: Loving the informed podcast! I have a question around the proactive use of DMs to build relationships on LinkedIn. Do you have any top tips for people with established audiences please?

— Look for opportunities to start conversations: birthdays, job changes

— Look through your network to find key referral partners and potential clients, then scour their profiles and content for anything that could start a conversation

— Don’t jump in out of the blue with a sales message. That will look like a campaign. Be more human!

— If there’s any sign that the other party might be open to it, use a voice note or even a video note to further humanise. I get great response rates.

via Espresso+: Does anyone get high levels of impressions with comments as a company page?

via Espresso+: How to be found through ChatGPT?

via Espresso+: Does an emoji in the Name field lead to spending one day in LinkedIn jail?

Engagement pods

Pods are unholy alliances of LinkedIn users who are trying to artificially boost their posts’ visibility in the LinkedIn feed. LinkedIn are trying to crack down, with a new video about this by Gyanda Sachdeva, a VP of Product Management at LinkedIn.

Thanks to an update from Tony Restell, UpLift Live26 speaker, who got this direct from LinkedIn:

Any profiles or companies you come across that are selling fake engagement services, please report directly via email to trademark@linkedin.com

Are you a solo or small business owner?

Join the Espresso+ community now to improve your LinkedIn and online presence. Find out more at jesp.me/join

Support the show

Informed is not a sponsored podcast, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks in advance!

Jaksot(487)

455. Interesting People - Louise Brogan

455. Interesting People - Louise Brogan

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454. Video Killed the LinkedIn Star

454. Video Killed the LinkedIn Star

How the new feed is quietly stifling engagement.Also covered in this week's episode:Audio events are being scrapped How the 'see more' can be a curse New - enhanced profile cover slideshowsMore job lo...

30 Marras 202453min

453. How not to prune your connections!

453. How not to prune your connections!

Has your network grown out of control?Do you think it might be time to disconnect from a few?Does it make sense to do it and will it help you?What is the best way to go about it?In this episode I try ...

16 Marras 20241h 5min

452. The LinkedIn™️ TOFU Myth!

452. The LinkedIn™️ TOFU Myth!

This may be an unpopular opinion: using LinkedIn™️ as a 'funnel' to push followers/connections onto your site is not a great strategy!Also covered in this episode:New 'Open to volunteering' 55 million...

9 Marras 20241h 4min

451. Disappearing Connections!

451. Disappearing Connections!

This week, I discussed the mystery surrounding the disappearing connections and revealed that this is not the first time it has happened! Also, in this episode:Latest statistics from LinkedIn™️ Update...

2 Marras 202443min

450. How To Fix The Services Marketplace!

450. How To Fix The Services Marketplace!

LinkedIn™️ say that 10 million users have a services page, a 48% increase year on year. But the vast majority of those profiles aren't really freelancers or even service providers!In addition, LinkedI...

19 Loka 202444min

449. Genuine Connections, Lasting Impact

449. Genuine Connections, Lasting Impact

You can be great at posting content that engages an audience, you can have a highly impressive profile and you can be amazing at searching for the right contacts … you can be a LinkedIn™️ superuser!Bu...

12 Loka 20241h 8min

448. The new video feed criteria

448. The new video feed criteria

"It must be less than 60 secs""You don't want Likes""LinkedIn™️ favour advice/helpful videos""A headline is essential"There is lots of well meant advice out there about how to get your videos featured...

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