469. Engagement pods

469. Engagement pods

Postbag

via Beth Kirk: Loving the informed podcast! I have a question around the proactive use of DMs to build relationships on LinkedIn. Do you have any top tips for people with established audiences please?

— Look for opportunities to start conversations: birthdays, job changes

— Look through your network to find key referral partners and potential clients, then scour their profiles and content for anything that could start a conversation

— Don’t jump in out of the blue with a sales message. That will look like a campaign. Be more human!

— If there’s any sign that the other party might be open to it, use a voice note or even a video note to further humanise. I get great response rates.

via Espresso+: Does anyone get high levels of impressions with comments as a company page?

via Espresso+: How to be found through ChatGPT?

via Espresso+: Does an emoji in the Name field lead to spending one day in LinkedIn jail?

Engagement pods

Pods are unholy alliances of LinkedIn users who are trying to artificially boost their posts’ visibility in the LinkedIn feed. LinkedIn are trying to crack down, with a new video about this by Gyanda Sachdeva, a VP of Product Management at LinkedIn.

Thanks to an update from Tony Restell, UpLift Live26 speaker, who got this direct from LinkedIn:

Any profiles or companies you come across that are selling fake engagement services, please report directly via email to trademark@linkedin.com

Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join

Support the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

Jaksot(488)

489. LinkedIn member stats via Microsoft

489. LinkedIn member stats via Microsoft

New membership figures for LinkedIn are out. Let's take a look at the stats for this quarter.PostbagRichard G Abrahams on post impressions.Steve Messenger on comments being turned off on every post.Ly...

2 Touko 18min

488. Reporting users on LinkedIn

488. Reporting users on LinkedIn

How do you report someone and what happens when LinkedIn ignores your feedback?See Melanie Goodman’s post———LinkedIn has a new CEO: Daniel ShaperoContent DNA is 6 years old – read sample chaptersEspre...

25 Huhti 15min

487. Current jobs market stats

487. Current jobs market stats

PostbagMary Wu voice note about the use of someone else's account.–––Grad's Guide 2026 – some stats around the current jobs market.Main reportUK versionUS versionCreative Collision at LinkedIn HQ on 2...

18 Huhti 10min

486. Collaborative content

486. Collaborative content

PostbagVoice note response to Mark Lee’s question, from Tonny Mikkelsen.Mark’s real question was about limiting content searches to the UK only. There's no good route for that, as the "All filters" pa...

11 Huhti 13min

485. Direct messages and algorithmic immunity

485. Direct messages and algorithmic immunity

PostbagShould I delete posts on LinkedIn?Richard G Abrahams: Should I write a newsletter?Mark Lee: Can I target my posts to certain locations?Clip from my UpLift Live 26 talk on "direct messages and a...

4 Huhti 19min

484. UpLift Live 26 conference

484. UpLift Live 26 conference

Last week we ran the third annual UpLift Live conference in Birmingham. This episode contains some reflections on the day from me and from some of our attendees and speakers.Our speakers for the 2026 ...

30 Maalis 12min

483. Is LinkedIn a social media platform?

483. Is LinkedIn a social media platform?

A quick look at a document that explains why LinkedIn should be considered a social media platform just like all of the other big players.PostbagTeresa Ward: should we use @mentions in comments?Lionel...

21 Maalis 16min

482. User interface glitches

482. User interface glitches

This week's show "acknowledges" the challenge LinkedIn seems to have in presenting a stable user interface to its users.PostbagVoice note from Kaye King about improving our feedsVoice note from Christ...

14 Maalis 17min

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