469. Engagement pods

469. Engagement pods

Postbag

via Beth Kirk: Loving the informed podcast! I have a question around the proactive use of DMs to build relationships on LinkedIn. Do you have any top tips for people with established audiences please?

— Look for opportunities to start conversations: birthdays, job changes

— Look through your network to find key referral partners and potential clients, then scour their profiles and content for anything that could start a conversation

— Don’t jump in out of the blue with a sales message. That will look like a campaign. Be more human!

— If there’s any sign that the other party might be open to it, use a voice note or even a video note to further humanise. I get great response rates.

via Espresso+: Does anyone get high levels of impressions with comments as a company page?

via Espresso+: How to be found through ChatGPT?

via Espresso+: Does an emoji in the Name field lead to spending one day in LinkedIn jail?

Engagement pods

Pods are unholy alliances of LinkedIn users who are trying to artificially boost their posts’ visibility in the LinkedIn feed. LinkedIn are trying to crack down, with a new video about this by Gyanda Sachdeva, a VP of Product Management at LinkedIn.

Thanks to an update from Tony Restell, UpLift Live26 speaker, who got this direct from LinkedIn:

Any profiles or companies you come across that are selling fake engagement services, please report directly via email to trademark@linkedin.com

Jaksot(482)

467. Free personalised invitations reduced again

467. Free personalised invitations reduced again

The first episode of the new-look show took me 6 hours to record, edit and produce last week.PostbagHow do you manage lots of ongoing DMs?How much should we care about algorithms?Downgrading desktop f...

15 Marras 202521min

466. A new chapter

466. A new chapter

This is the new-look Informed podcast, all about LinkedIn best practice, hosted for the first time by John Espirian. There’s a quick backstory of the handover from the show’s creator, Mark Williams, t...

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465. It's goodbye from me...

465. It's goodbye from me...

My final ever episode. I have made the decision to retire, which means no more LinkedIn™️ training or LinkedIn™️ at all so the podcast needs to be handed on to someone else.Mentioned in this episode:T...

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464. The Case For Impressions

464. The Case For Impressions

This week’s topic was inspired by a post I didn’t even read!I only caught a glimpse of it in my feed, but the headline or hook must have stuck in my brain and started to evolve into an idea for a podc...

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463. Interesting People - Lea Turner

463. Interesting People - Lea Turner

We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better.But do we REALL...

29 Maalis 202558min

462. UpLift Live 2025

462. UpLift Live 2025

The only dedicated LinkedIn™️ conference in the UK enters its second year this week. I won't be able to attend but they have a stellar line up of speakers so I asked John Espirian to come on the podca...

22 Maalis 202558min

461. LinkedIn™️ invests in offline networking

461. LinkedIn™️ invests in offline networking

So, the world's largest online business networking platform has decided to invest in offline networking? LinkedIn's new experience centre, in London is a bit more than just about networking but it's a...

15 Maalis 202551min

459. The Power Of Comments

459. The Power Of Comments

In this episode of the Informed podcast I argue that thoughtful and considered commenting is the single most effective action that anyone can take on LinkedIn™️ - that's a bold statement but one I rea...

1 Maalis 202555min

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