From Cash App to Coinbase: Cat Ferdon on Marketing the Crypto Frontier

From Cash App to Coinbase: Cat Ferdon on Marketing the Crypto Frontier

Coinbase's CMO, Cat Ferdon, shares the strategy for moving beyond crypto natives, normalizing "internet money," and defining the future of finance through culturally resonant campaigns. Joining Gen C, Coinbase CMO, Cat Ferdon shares the strategy behind marketing one of the world's most powerful crypto brands. Cat discusses why economic freedom is Coinbase's core mission, how the company is moving beyond the "crypto native" audience to onboard the next generation, and her plan to normalize "internet money" by delivering culturally resonant campaigns that define the next decade of global adoption. - Links mentioned from the podcast: Cat's Twitter Coinbase Website Coinbase Brand Campaign - Everything Is Fine - Follow us on Twitter Sam Ewen, CoinDesk - From our sponsors: Break the cycle of exploitation. Break down the barriers to truth. Break into the next generation of privacy. Break Free. Free to scroll without being monetized. Free from censorship. Freedom without fear. We deserve more when it comes to privacy. Experience the next generation of blockchain that is private and inclusive by design. Break free with Midnight, visit ⁠⁠midnight.network/break-free⁠⁠ Need liquidity without selling your crypto? Take out a ⁠Figure Crypto-Backed Loan⁠, allowing you to borrow against your BTC, ETH, or SOL with 12-month terms and no prepayment penalties. They have the lowest rates in the industry at 8.91%, allowing you to access instant cash or buy more Bitcoin without triggering a tax event. Unlock your crypto’s potential today at Figure! ⁠https://figuremarkets.co/coindesk⁠ - "Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

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Blockspace: Matt Odell on OpenSats’ 17th Grant, $270M Drift Hack, Charles Schwab Eyes BTC Trading

Blockspace: Matt Odell on OpenSats’ 17th Grant, $270M Drift Hack, Charles Schwab Eyes BTC Trading

Matt Odell joins the show to discuss OpenSats’ 17th grant round, and Ben Carman also joins to explain why the Austin Bitdevs meetup is saying sayonara for now. Get your tickets to OPNEXT 2026 befor...

7 Huhti 1h 8min

Invesco Takes Over Superstate’s $900M Fund; Franklin Crypto in Focus

Invesco Takes Over Superstate’s $900M Fund; Franklin Crypto in Focus

Why is Wall Street betting on crypto? On this episode of CoinDesk’s Public Keys from the New York Stock Exchange, Jennifer Sanasie is joined by 250 Digital Asset Management CEO Chris Perkins to discu...

6 Huhti 28min

Lawmakers Outraged Over "Disgusting" War Bets on Polymarket | CoinDesk Daily

Lawmakers Outraged Over "Disgusting" War Bets on Polymarket | CoinDesk Daily

Polymarket faces political backlash over contract tied to rescuing U.S. soldiers in Iran. Polymarket removed a betting market on the rescue of U.S. service members in Iran after lawmakers criticized ...

6 Huhti 3min

Blockspace: MARA’s 15% Layoffs, CleanSpark’s Bitcoin Bond, Google’s Quantum Computing Bitcoin Break

Blockspace: MARA’s 15% Layoffs, CleanSpark’s Bitcoin Bond, Google’s Quantum Computing Bitcoin Break

On today’s Blockspace Live, Alex Pruden joins us to discuss Google’s latest quantum computing paper, and we unpack MARA’s 15% headcount reduction. Get your tickets to OPNEXT 2026 before prices incr...

4 Huhti 1h 24min

Market Structure Bill Delayed as Crypto, Banks Meet Lawmakers | CoinDesk Daily

Market Structure Bill Delayed as Crypto, Banks Meet Lawmakers | CoinDesk Daily

Market structure bill delayed again as the fight over stablecoin yield continues. Crypto and banking leaders are meeting with legislative staffers to hash out the future of U.S. stablecoins. The mark...

3 Huhti 2min

JPMorgan & Goldman Sachs Eye Prediction Markets | CoinDesk Daily

JPMorgan & Goldman Sachs Eye Prediction Markets | CoinDesk Daily

Will Wall Street giants tap into the prediction market? JPMorgan Chase CEO Jamie Dimon said the bank is considering entering prediction markets and Goldman Sachs has expressed similar ambitions. Woul...

2 Huhti 2min

Wallet in Telegram Introduces Perps Inside Messaging App

Wallet in Telegram Introduces Perps Inside Messaging App

Trading in Telegram with Wallet in Telegram's Chief Strategy Officer. Halil Mirakhmed, CSO of Wallet in Telegram, joins CoinDesk’s Jennifer Sanasie to discuss the platform’s new perpetual futures pro...

2 Huhti 8min

Blockspace: Google's Quantum Bitcoin, Fold credit card, and Bitcoin Volatility Index

Blockspace: Google's Quantum Bitcoin, Fold credit card, and Bitcoin Volatility Index

Google's new quantum paper shakes the blockchain world. We discuss the threat with experts, explore Fold’s new Bitcoin credit card, analyze Nokia’s $166M financial loss, and dive into Bitcoin volatili...

2 Huhti 1h 20min

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