Why would Nike sponsor a cheat?
Beyond Today17 Loka 2019

Why would Nike sponsor a cheat?

Nike spends a lot of money sponsoring and marketing some of the best athletes in the world. It doesn’t just back global superstars like Serena Williams and Cristiano Ronaldo on the field, but off them too. It made the American football player Colin Kaepernick as the face of an advertising campaign after he protested against racial injustice by kneeling during the US national anthem.

The events of the last few days don’t fit Nike’s preferred narrative. The firm has shut down the Oregon Project, its elite training programme, after the main coach there, Alberto Salazar, was found guilty of cheating by the US anti-doping agency. Nike says it doesn’t accept Salazar was deliberately cheating and is supporting his appeal against the ban.

Matthew Price hears from two people who’ve followed this story from the start. The BBC’s Mark Daly first exposed Salazar in a Panorama investigation four years ago. And Matt Lawton, the chief sports writer for The Times, has been inside Nike’s controversial Oregon Project.

Producers: Philly Beaumont and Duncan Barber Mixed by Nicolas Raufast Editor: John Shields

Jaksot(344)

Oobah Butler: should news amuse?

Oobah Butler: should news amuse?

Oobah Butler is a writer and professional mischief maker. Last year he made the news for hacking TripAdvisor’s review system by getting his fake restaurant rated number one in London. Whether he's bla...

16 Marras 201824min

Who’s helping teachers with tough kids?

Who’s helping teachers with tough kids?

We get inside one of the places where they try to teach pupils kicked out of mainstream school. 50,000 of them are now in what’s called alternative provision. Why are more children being excluded fro...

15 Marras 201819min

Does Facebook really care about fake news?

Does Facebook really care about fake news?

This story of a mass murder in the Nigerian city of Jos reveals the devastating impact that fake news can have when it inflames existing tensions. Yemesi Adegoke and Charlie Northcott from the BBC’s A...

14 Marras 201823min

Will we notice when Brexit happens?

Will we notice when Brexit happens?

If the government is going to keep to its Brexit timetable, a divorce deal between Britain and the EU needs to be finalised this week. We’re due to leave at the end of March 2019, so as politicians sc...

13 Marras 201821min

Can we believe brands who get political?

Can we believe brands who get political?

Iceland wanted to use a Greenpeace film about palm oil for its Christmas adverts, but was prevented from running it on TV by rules banning political campaigning. Instead the advert has been shared wid...

12 Marras 201818min

Stacey Dooley: Should the news have feelings?

Stacey Dooley: Should the news have feelings?

Stacey has been presenting current affairs for over a decade. She’s known for her brand of gutsy, compassionate reporting. This week she takes a break from a punishing Strictly schedule to talk to Tin...

9 Marras 201827min

Are we forgetting how to remember?

Are we forgetting how to remember?

It is 100 years since the end of World War One. As the generations that fought in the two World Wars fade away, it gets harder to remember the impact of those conflicts. And while most tend to agree ...

8 Marras 201819min

Is Trumpism here to stay?

Is Trumpism here to stay?

He wasn’t on the ballot paper, but Donald Trump still called the mid-term elections a “tremendous success”. Both his Republican Party and the opposing Democrats can find reasons to claim victory as th...

7 Marras 201825min

Suosittua kategoriassa Politiikka ja uutiset

aikalisa
politiikan-puskaradio
rss-ootsa-kuullut-tasta
ootsa-kuullut-tasta-2
tervo-halme
viisupodi
rss-podme-livebox
otetaan-yhdet
rss-asiastudio
et-sa-noin-voi-sanoo-esittaa
aihe
rss-sanna-ukkola-show-verkkouutiset
rikosmyytit
the-ulkopolitist
rss-pallo-keskelle-2
rss-mina-ukkola
rss-hyvaa-huomenta-bryssel
rss-terveisia-seelannista
rss-tasta-on-kyse-ivan-puopolo-verkkouutiset
rss-vain-talouselamaa