Why Architects Need to Think Like Influencers: Marketing Secrets Revealed

Why Architects Need to Think Like Influencers: Marketing Secrets Revealed

Join Stephen Drew on this detailed live stream covering essential marketing strategies for 2026 and beyond. Drawing from years of experience, mistakes, and successful tactics, the host shares valuable insights on building both personal and professional brands.


Whether you're looking to enhance your online presence on LinkedIn or Instagram, or you aim to become a social media influencer, this episode provides actionable tips. Learn about the importance of targeting your audience, leveraging precedents, staying consistent, and closing sales effectively. Plus, get tips on using AI and automation to streamline your marketing efforts.


Don't miss this comprehensive guide to mastering marketing in a busy, ever-evolving space.

00:00 Welcome to the Livestream
00:04 The Importance of Marketing
00:55 Personal and Professional Branding
01:18Presentation Preparation
02:17 Becoming a Social Media Influencer
03:25 The Reality of Being an Influencer
05:19 Core Lessons for Aspiring Influencers
05:36 Lesson 1: It's Not About You
10:08 Lesson 2: Everything is a Marketing Precedent
13:51 Lesson 3: Consistency is Key
19:36 Lesson 4: Always Be Closing
20:09 Building Client Relationships
20:52 The Importance of Always Closing
22:41 The AIDA Framework Explained
27:01 Marketing Rule: Not Perfect, Just Post
32:32 Leveraging AI and Automations
35:30 Inspiration and Final Thoughts

Jaksot(251)

Neil Pinder and GLAM GOES GLOBAL!

Neil Pinder and GLAM GOES GLOBAL!

GLAM is an acronym for GUCCI, LOUIS VUITTON ARCHITECTURE & ME.Popular culture has traditionally been influenced by the designs of iconic brands such as Gucci and Louis Vuitton fashion houses, but the ...

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What Does The Future Of Work Look Like For The Architecture Profession?

What Does The Future Of Work Look Like For The Architecture Profession?

We’re going through changes in the Architecture Industry, some better than others, depending on whether you’re the hiring manager or working within a practice and your company’s culture.It’s been over...

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How important is mentoring the up-and-coming Architects of the future? Perhaps you are busy with a project, how do you find the time and where do you begin? Is it worth it?Following a successful two y...

15 Marras 202257min

Points to Consider for Students of Architecture, ft. Jacob Peplow.

Points to Consider for Students of Architecture, ft. Jacob Peplow.

Jake Peplow is an Architect who has created 'Points to Consider'; the new handbook for students of architecture wanting to enrich and invigorate their time studying architecture.In the book he address...

13 Marras 202250min

Why are most Architecture Job Boards and Recruiter Websites so RUBBISH!?

Why are most Architecture Job Boards and Recruiter Websites so RUBBISH!?

Searching for a job is like a job in itself. Anyone who disagrees hasn't had the misfortune of clicking through a thousand websites to find their job.Honestly, it can be like looking for a needle in a...

12 Marras 20221h 3min

What Is The Role Of An Architect In The Metaverse?

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Shajay Bhooshan is an Associate Director at Zaha Hadid Architects where he heads the research activities of the Computation and Design (CODE) group.CODE has made key contributions to computational pla...

10 Marras 202255min

Alternative Careers in Architectural Photography, ft. Chris Hopkinson

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Often we've talked here on the Architecture Social about alternative careers in Architecture. Whether it's architectural journalism, moving to a developer or becoming an Architectural Photographer.I t...

27 Loka 202242min

Huh?! What has “BD” or “Business Development” got to do with Architecture? Ft. Tyler Suomala

Huh?! What has “BD” or “Business Development” got to do with Architecture? Ft. Tyler Suomala

If you've ever followed a Marketing expert for the Architecture Industry, you may hear some jargon and be thinking what on earth do some of these words and abbreviations mean... A few serial offenders...

20 Loka 20221h

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