Why Architects Need to Think Like Influencers: Marketing Secrets Revealed

Why Architects Need to Think Like Influencers: Marketing Secrets Revealed

Join Stephen Drew on this detailed live stream covering essential marketing strategies for 2026 and beyond. Drawing from years of experience, mistakes, and successful tactics, the host shares valuable insights on building both personal and professional brands.


Whether you're looking to enhance your online presence on LinkedIn or Instagram, or you aim to become a social media influencer, this episode provides actionable tips. Learn about the importance of targeting your audience, leveraging precedents, staying consistent, and closing sales effectively. Plus, get tips on using AI and automation to streamline your marketing efforts.


Don't miss this comprehensive guide to mastering marketing in a busy, ever-evolving space.

00:00 Welcome to the Livestream
00:04 The Importance of Marketing
00:55 Personal and Professional Branding
01:18Presentation Preparation
02:17 Becoming a Social Media Influencer
03:25 The Reality of Being an Influencer
05:19 Core Lessons for Aspiring Influencers
05:36 Lesson 1: It's Not About You
10:08 Lesson 2: Everything is a Marketing Precedent
13:51 Lesson 3: Consistency is Key
19:36 Lesson 4: Always Be Closing
20:09 Building Client Relationships
20:52 The Importance of Always Closing
22:41 The AIDA Framework Explained
27:01 Marketing Rule: Not Perfect, Just Post
32:32 Leveraging AI and Automations
35:30 Inspiration and Final Thoughts

Jaksot(251)

How to move Client-Side as an Architect to a Developer or Main Contractor

How to move Client-Side as an Architect to a Developer or Main Contractor

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HELP! Get Me Out of Architecture, feat. Jake Rudin and Erin Pellegrino

HELP! Get Me Out of Architecture, feat. Jake Rudin and Erin Pellegrino

Have you ever thought about what it would be like to work in a different profession? Is it possible? Are the skills learnt while studying Architecture useful in other industries? Where do you even beg...

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Leaving Architecture to become a Successful Artist, ft. David Horgan

Leaving Architecture to become a Successful Artist, ft. David Horgan

David is a qualified Architect and a self-taught London-based painter interested in storytelling and social commentary, conveying fictional narratives often with figurative scenes expressed through ra...

15 Syys 202250min

Careers across Construction and Architectural Technology, ft. Joe Healey

Careers across Construction and Architectural Technology, ft. Joe Healey

Joseph is a Senior Architectural Technologist and author of the book "Building a career in architecture". We met several years ago when I was entering the industry as a Part I Architectural Assistant,...

13 Syys 202242min

I'm an underpaid and overworked Architect... GET ME OUT OF HERE!

I'm an underpaid and overworked Architect... GET ME OUT OF HERE!

Have you ever been working midnight hours in the office to meet a deadline and quietly thought to yourself, "What am I doing with my life?". OK, that's kind of dramatic. Perhaps you've seen your frien...

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I’m an Architect... but how do I also become a successful Content Creator? ft. Thomas Rowntree

I’m an Architect... but how do I also become a successful Content Creator? ft. Thomas Rowntree

Chances are that if you're watching this episode, you've also studied Architecture and worked in the industry. If you're also not living under a rock or have successfully gotten your life together, un...

1 Syys 202251min

WHO is UVW-SAW and WHY are they fighting to unionize Architecture?

WHO is UVW-SAW and WHY are they fighting to unionize Architecture?

Recently the election results of Muyiwa Oki becoming the next president-elect of the RIBA made a ripple throughout the industry that the status-quo may be finally changing.With that in mind, would it ...

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How can graphic design and branding enhance the built environment? .ft  Chris Ritter at C-90

How can graphic design and branding enhance the built environment? .ft Chris Ritter at C-90

How can graphic design and branding enhance the built environment? Often we discuss the importance of the architectural design within a project, or perhaps the structural engineering and mechanical en...

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