Why Architects Need to Think Like Influencers: Marketing Secrets Revealed

Why Architects Need to Think Like Influencers: Marketing Secrets Revealed

Join Stephen Drew on this detailed live stream covering essential marketing strategies for 2026 and beyond. Drawing from years of experience, mistakes, and successful tactics, the host shares valuable insights on building both personal and professional brands.


Whether you're looking to enhance your online presence on LinkedIn or Instagram, or you aim to become a social media influencer, this episode provides actionable tips. Learn about the importance of targeting your audience, leveraging precedents, staying consistent, and closing sales effectively. Plus, get tips on using AI and automation to streamline your marketing efforts.


Don't miss this comprehensive guide to mastering marketing in a busy, ever-evolving space.

00:00 Welcome to the Livestream
00:04 The Importance of Marketing
00:55 Personal and Professional Branding
01:18Presentation Preparation
02:17 Becoming a Social Media Influencer
03:25 The Reality of Being an Influencer
05:19 Core Lessons for Aspiring Influencers
05:36 Lesson 1: It's Not About You
10:08 Lesson 2: Everything is a Marketing Precedent
13:51 Lesson 3: Consistency is Key
19:36 Lesson 4: Always Be Closing
20:09 Building Client Relationships
20:52 The Importance of Always Closing
22:41 The AIDA Framework Explained
27:01 Marketing Rule: Not Perfect, Just Post
32:32 Leveraging AI and Automations
35:30 Inspiration and Final Thoughts

Jaksot(251)

The Cost of Living Crisis for Architectural Professionals, ft. Architects Benevolent Society

The Cost of Living Crisis for Architectural Professionals, ft. Architects Benevolent Society

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Architects in the Metaverse, ft. Decent Architecture

Architects in the Metaverse, ft. Decent Architecture

With years of experience as architects in the physical world, Michel Vieira & Leonardo Marchesi, founded Decent Architect to embrace the challenge to design in the Metaverse. 📐 The Architecture Socia...

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Leaving Architecture to become a successful Youtube Creator, ft. Will McDaniel

Leaving Architecture to become a successful Youtube Creator, ft. Will McDaniel

Will McDaniel and I studied Architecture at the University of Westminster back in 2006. Now, Will has a Youtube channel with close to a million subscribers! Join us for a live chat about all things Yo...

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Creating Architecture in the Metaverse, ft. Spaces DAO.

Creating Architecture in the Metaverse, ft. Spaces DAO.

What is it like to be practising architecture and designing spaces in the Metaverse? Spaces DAO is an inclusive creative collective of artists and architects, dedicated to the design of tailored space...

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Cultural Intelligence within Architecture Practice, ft. Marsha Ramroop

Cultural Intelligence within Architecture Practice, ft. Marsha Ramroop

Cultural Intelligence (CQ) is the key to us working better together, with a diversity of people, in Architecture.Research in the area of Diversity and Inclusion shows that having a mix of people in an...

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Is The Bartlett the tip of an iceberg of a toxic culture within Architecture Education?

Is The Bartlett the tip of an iceberg of a toxic culture within Architecture Education?

Two weeks ago an independent investigation report of The Bartlett School of Architecture exposed a toxic learning and teaching culture. The AJ reported it as the biggest open secret in Architecture, D...

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Who is Muyiwa Oki and why is he running for the RIBA Presidency in the 2022 election?

It's that time of year at the Royal Institute of British Architects (RIBA) where the candidate nominations in the current elections have been announced and hustings are in place. For the few engaged R...

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