Why Architects Need to Think Like Influencers: Marketing Secrets Revealed

Why Architects Need to Think Like Influencers: Marketing Secrets Revealed

Join Stephen Drew on this detailed live stream covering essential marketing strategies for 2026 and beyond. Drawing from years of experience, mistakes, and successful tactics, the host shares valuable insights on building both personal and professional brands.


Whether you're looking to enhance your online presence on LinkedIn or Instagram, or you aim to become a social media influencer, this episode provides actionable tips. Learn about the importance of targeting your audience, leveraging precedents, staying consistent, and closing sales effectively. Plus, get tips on using AI and automation to streamline your marketing efforts.


Don't miss this comprehensive guide to mastering marketing in a busy, ever-evolving space.

00:00 Welcome to the Livestream
00:04 The Importance of Marketing
00:55 Personal and Professional Branding
01:18Presentation Preparation
02:17 Becoming a Social Media Influencer
03:25 The Reality of Being an Influencer
05:19 Core Lessons for Aspiring Influencers
05:36 Lesson 1: It's Not About You
10:08 Lesson 2: Everything is a Marketing Precedent
13:51 Lesson 3: Consistency is Key
19:36 Lesson 4: Always Be Closing
20:09 Building Client Relationships
20:52 The Importance of Always Closing
22:41 The AIDA Framework Explained
27:01 Marketing Rule: Not Perfect, Just Post
32:32 Leveraging AI and Automations
35:30 Inspiration and Final Thoughts

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Navigating Architecture: Chris Hartiss Reflects on Career, Challenges, and Change

From holding zero on the measuring tape to the hero of Chelsea Barracks. I was lucky enough to spend an hour having a great chat with Chris about his career, thoughts on architecture as well as advice...

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Are you on the right salary in Architecture?

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From Humble Beginnings to Architectural Success: A Journey with Petr Esposito of Thirdway Architecture

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From Startup to Success: The Story of Third Way Architecture with PeterJoin Stephen Drew from Architecture Social as he dives deep into an engaging conversation with Peter from Third Way Architecture....

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Alternative career paths after studying or working in Architecture

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Exploring Diverse Career Paths in Architecture: Insights from Stephen Drew & Jack MoranJoin hosts Jack Moran and Stephen Drew in an engaging discussion on the Architecture Social show, focusing on exp...

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Architecture, Filmmaking, and Connection: Alvin Zhu's Inspirational Path

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In this week's podcast it was great to speak to Alvin about what Projects by People is all about - the highs and lows of producing content as well as us both feeling lost in Architecture sometimes. Co...

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Are Architecture Job Boards still useful?

Are Architecture Job Boards still useful?

Over the years working in Architecture and also Recruitment I've seen job boards change, some come and go and there is some success stories.On the other hand, everyone has been saying job boards are d...

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Writing Architecture: Nylda Hamchaoui's Journey Through The Architectural Experiment

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Discovering The Architectural Experiment with Nilda | Architecture Social PodcastJoin Stephen Drew from the Architecture Social as he chats with Nilda, the founder of The Architectural Experiment. In ...

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Architects Benevolent Society: Lending a Helping Hand with Tom Shore

Architects Benevolent Society: Lending a Helping Hand with Tom Shore

Supporting Architects: Inside the Architects Benevolent Society with Tom ShawJoin Stephen Drew, Head of Architecture at McDonald & Company, as he chats with Tom Shaw from the Architects Benevolent Soc...

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