Why Architects Need to Think Like Influencers: Marketing Secrets Revealed

Why Architects Need to Think Like Influencers: Marketing Secrets Revealed

Join Stephen Drew on this detailed live stream covering essential marketing strategies for 2026 and beyond. Drawing from years of experience, mistakes, and successful tactics, the host shares valuable insights on building both personal and professional brands.


Whether you're looking to enhance your online presence on LinkedIn or Instagram, or you aim to become a social media influencer, this episode provides actionable tips. Learn about the importance of targeting your audience, leveraging precedents, staying consistent, and closing sales effectively. Plus, get tips on using AI and automation to streamline your marketing efforts.


Don't miss this comprehensive guide to mastering marketing in a busy, ever-evolving space.

00:00 Welcome to the Livestream
00:04 The Importance of Marketing
00:55 Personal and Professional Branding
01:18Presentation Preparation
02:17 Becoming a Social Media Influencer
03:25 The Reality of Being an Influencer
05:19 Core Lessons for Aspiring Influencers
05:36 Lesson 1: It's Not About You
10:08 Lesson 2: Everything is a Marketing Precedent
13:51 Lesson 3: Consistency is Key
19:36 Lesson 4: Always Be Closing
20:09 Building Client Relationships
20:52 The Importance of Always Closing
22:41 The AIDA Framework Explained
27:01 Marketing Rule: Not Perfect, Just Post
32:32 Leveraging AI and Automations
35:30 Inspiration and Final Thoughts

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Architects Benevolent Society: Lending a Helping Hand with Tom Shore

Architects Benevolent Society: Lending a Helping Hand with Tom Shore

Supporting Architects: Inside the Architects Benevolent Society with Tom ShawJoin Stephen Drew, Head of Architecture at McDonald & Company, as he chats with Tom Shaw from the Architects Benevolent Soc...

9 Syys 202021min

:scale Spotlight ft. Sana Tabassum - Exploring Architecture, Community, and Collaboration

:scale Spotlight ft. Sana Tabassum - Exploring Architecture, Community, and Collaboration

Launching our community spotlight podcast, Stephen Drew from the Architecture Social and Sara Tabassum from :scale sit down to have a chat, discuss all the great things that Sana is up to and share wi...

1 Syys 202014min

Unlocking Job Opportunities in Architecture with Martin Andrews and Stephen Drew

Unlocking Job Opportunities in Architecture with Martin Andrews and Stephen Drew

How to Successfully Land a Job in Architecture: Insights from Industry ProfessionalsIn this insightful discussion, Stephen Drew chats with Martin Andrews, a registered architect and principal lecturer...

14 Elo 202043min

Are you doing enough? How to make an IMPACT and STAND OUT in a crowded job market

Are you doing enough? How to make an IMPACT and STAND OUT in a crowded job market

Mastering the Job Search: Tips for Standing Out in a Competitive MarketIn this engaging session, host Jack Moran, alongside Stephen Drew and Will Ridgway, delves into the critical strategies needed to...

12 Elo 202049min

How to prepare and start a new job at an Architecture Practice, FULL THROTTLE!

How to prepare and start a new job at an Architecture Practice, FULL THROTTLE!

Starting Your First Job at an Architecture Practice: Tips and InsightsJoin Jack Moran, Stephen Drew, and Will Ridgway for an insightful Architecture Social webinar exploring the do's and don'ts of beg...

11 Elo 202055min

What do you do after an Architecture Interview?

What do you do after an Architecture Interview?

Navigating Job Interviews: Post-Interview Tips, Handling Offers, and Overcoming RejectionIn this episode, we dive into the crucial steps following a job interview, focusing on how to handle feedback, ...

4 Elo 202051min

How to be sublime in an Architecture Interview Online

How to be sublime in an Architecture Interview Online

Be Sublime: Mastering Online Architecture InterviewsIn this episode of 'Careers in Architecture' brought to you by the Architecture Social, hosts Jack Moran, Stephen Drew, and Will Ridgway discuss the...

29 Heinä 202033min

How to Shine in an Architecture Interview

How to Shine in an Architecture Interview

Master Your Job Interviews: Essential Tips for SuccessJoin us as we delve into crucial interview tips with Stephen, Will, and Jack. This episode focuses on the significance of preparation, breaking do...

28 Heinä 202058min

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