The Brand Builder's Playbook // Getting Brand Buy In & Activating the Playbook // With David Aaker and Marcus Collins
The CMO Podcast5 Joulu 2025

The Brand Builder's Playbook // Getting Brand Buy In & Activating the Playbook // With David Aaker and Marcus Collins

From tennis rackets to Beyoncé, Microsoft to Apple…brand legends David Aaker and Marcus Collins have seen it all, and they’re here to close out our series with a masterclass on brand-led leadership.

In the final episode of this season of The Brand Builder’s Playbook, hosts Jim Stengel and Ryan Barker reflect on the journey through our previous seven episodes before welcoming two of the biggest voices in marketing: David Aaker, often called the “Father of Modern Branding,” and Marcus Collins, award-winning marketer, author, and cultural expert. Together they dig into what it takes to get true buy-in for brand inside organizations, the traps of short-termism, and why culture, conviction, and clear differentiation are the ultimate energizers for growth

From the evolution of brand equity to the five B’s framework, from the lessons of Steve Jobs to the rise of cultural resonance, this finale ties the whole playbook together, offering both inspiration and practical tools for brand builders at every level.

Closing thought: great brands don’t just sell, they lead. And the smartest leaders put brand at the center of every decision.th David Aaker and Marcus Collins

If you’ve enjoyed this series, please share it with your team, your friends, or anyone passionate about building brands. Join in the conversation below…tell us what you’ve learned and what you’d love to hear in Season 2!

Download this week’s worksheet: https://bit.ly/4qDgxKG

Read about upcoming episode topics and guests here: https://bera.ai/podcast/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaksot(418)

Phil Cook (WNBA) | Excite Your Team

Phil Cook (WNBA) | Excite Your Team

Phil Cook is the CMO of the WNBA, the 26-year-old professional women’s basketball league. The WNBA is valued at more than a billion dollars with the teams included—42% owned by the WNBA, 42% by the NB...

13 Huhti 202246min

Musa Tariq (GoFundMe) | Find Your Brand's Inherent Truth

Musa Tariq (GoFundMe) | Find Your Brand's Inherent Truth

Musa Tariq is the CMO of GoFundMe, the large crowdfunding platform which launched in 2010. Since its founding, 200 million people have used the platform to raise $15 billion for causes, events or peop...

6 Huhti 202248min

Wes Nichols (March Capital) | The Power of Grit and Determination

Wes Nichols (March Capital) | The Power of Grit and Determination

Wes Nichols is a Partner at March Capital, as well as being an active investor and board advisor to public and private company CEOs. Wes is well-known in the CMO community as the co-founder and CEO of...

30 Maalis 202239min

David Sandstrom (Klarna) | Create Marketing That's Worth Talking About

David Sandstrom (Klarna) | Create Marketing That's Worth Talking About

David Sandstrom is the CMO of Klarna, the fintech company founded in Sweden in 2005. Klarna offers products and services to consumers and retailers in payments, social shopping, and personal finance. ...

23 Maalis 202248min

Sara Tervo (Express) | Re-Imagining Your Brand

Sara Tervo (Express) | Re-Imagining Your Brand

Sara Tervo is the EVP and CMO at Express, a dual gender apparel and accessories brand. Express has been the quintessential shopping mall brand for most of its 42-year history. The brand is putting tha...

16 Maalis 202248min

Michelle Freyre (Clinique) | Authenticity Matters

Michelle Freyre (Clinique) | Authenticity Matters

Michelle Freyre is the Global Brand President of Clinique, the iconic skin care and makeup brand. Clinique was launched in 1968 as the world’s first allergy tested, fragrance free, dermatologist-devel...

9 Maalis 202242min

Lorraine Twohill & Marvin Chow (Google) | Your Employees Are Your Richest Source of Ideas

Lorraine Twohill & Marvin Chow (Google) | Your Employees Are Your Richest Source of Ideas

Google veterans, Lorraine Twohill & Marvin Chow join Jim to discuss the most ubiquitous brand in the world, Google. Lorraine is the Chief Marketing Officer and Marvin is VP of Marketing at Google. Goo...

2 Maalis 202241min

Kevin Keith (OrangeTheory Fitness) | Relevance Will Keep You Ahead Of The Competition

Kevin Keith (OrangeTheory Fitness) | Relevance Will Keep You Ahead Of The Competition

Kevin Keith is the Chief Brand Officer for Orangetheory Fitness, the 12-year-old high-growth brand founded in Boca Raton Florida by Ellen Latham, with the brand purpose to help people live longer, mor...

23 Helmi 202250min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
rss-rahapodi
ostan-asuntoja-podcast
rss-rahamania
rss-sisalto-kuntoon
sijoituspodi
rahapuhetta
rss-karon-grilli
herrasmieshakkerit
rss-bisnesta-bebeja
rss-draivi
leadcast
rss-lahtijat
rss-laakispodi
rss-seuraava-potilas
rss-paasipodi
rss-yrittajan-mindset
asuntoasiaa-paivakirjat