#356 How People Buy In B2B (Customer Research Masterclass)

#356 How People Buy In B2B (Customer Research Masterclass)

► Why B2B execs don’t wake up and decide to spend big money on your software or service Sam has an in-depth chat with Ryan Paul Gibson, Founder @ content lift. They cover: 👉 Key insights from 140 audited B2B customer buying journeys 👉 Why you you need B2B customer research 👉 At what stage in your business is it most beneficial? 👉 Who you should be interviewing 👉 How to gain insights to to fuel messaging & positioning that resonates and converts 👉 Getting stakeholder buy-in 📌 Here's the link to the 50% discount OFF Ryan Paul Gibson's guide (How to Run Customer Research Interviews...That Don't Suck): 🔗 https://ryanpaulgibson.gumroad.com/l/suzriq/zr290l9 Ryan Paul Gibson LinkedIn - https://www.linkedin.com/in/ryan-paul-gibson/ Web link - https://www.contentlift.io/ ====================== Sponsor slot open for a B2B tech / SaaS company - Get in front of 1000s of b2b pros weekly! 🔗 Learn More: https://www.businessgrowth.marketing/advertise ====================== ✅ Subscribe to Sam's Youtube Channel 🔗 https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 💙 Follow Sam on LinkedIn 🔗 https://www.linkedin.com/in/samdunning/ 🎧 Business Growth Show - B2B Marketing & Demand Generation Podcast 🔗 Listen here: https://www.businessgrowth.marketing/ 📧 Try Sam's b2b marketing tips newsletter (almost weekdaily) 🔗 http://businessgrowth.email/ 🔥 Apply to work with Sam for your website / SEO / B2B marketing consulting 🔗 http://samdunning.org ======================

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Jaksot(486)

#469 I Interviewed 466 B2B Marketers, Here’s What Works in 2026

#469 I Interviewed 466 B2B Marketers, Here’s What Works in 2026

📞 Wanna use SEO to generate revenue?  Book a call ► Sam is interviewed close to 500 B2B and SaaS marketers! - Listen to his key takeaways from all that experience learned! Key touch points: 👉  Drivi...

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#468 SaaS SEO Explained in less than 10 Mins!

#468 SaaS SEO Explained in less than 10 Mins!

📞 Wanna use SEO to generate revenue?  Book a call ► Have you got 10 minutes to change your business in 2026? - Live from Hungary, Sam presents a complete B2B SaaS marketing strategy to rank right at ...

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#467 BEST SaaS Marketing Strategies for 2026

#467 BEST SaaS Marketing Strategies for 2026

📞 Wanna use SEO to generate revenue?  Book a call ► In this episode Sam serves up his best SaaS marketing strategies for 2026 that have helped us hit $1.8M+ ARR in just 22 months! - No guesswork, jus...

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#466 Best B2B Event Marketing Strategy to Drive Leads (2026)

#466 Best B2B Event Marketing Strategy to Drive Leads (2026)

📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call► In this episode Sam explores all things Event Marketing with B2B SaaS Growth Leader Michael Kilcullen. By the end of the co...

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#465 Ultimate Guide to AEO: How to Rank #1 in AI Search (2026)

#465 Ultimate Guide to AEO: How to Rank #1 in AI Search (2026)

📞 Wanna use SEO to generate revenue?  Book a call► In this episode Sam gives exact details on how your B2B SaaS or service business can rank #1 in AI search! Here is what you get with this one: 👉  Y...

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#464 The ONLY B2B Marketing Strategy You Need in 2026

#464 The ONLY B2B Marketing Strategy You Need in 2026

📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call► In this episode Sam gets technical with B2B marketing guru Luke Davies. Top of the conversation is what are the winning str...

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#463 I Analyzed 1M Sales Proposals, Here’s How to Craft Proposals That Close

#463 I Analyzed 1M Sales Proposals, Here’s How to Craft Proposals That Close

📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call► In this episode Sam probes Founder Kyle Racki about his take on sales proposals and what we should be doing to up the win r...

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#462 Watch me build a B2B SEO strategy for a founder (live)

#462 Watch me build a B2B SEO strategy for a founder (live)

📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call ► In this special LIVE episode Sam has another conversation with George Terry of 'winbox'. They encourage you to use this ex...

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