CMO School17 Heinä 2025

Email Strategy for 2025: What You NEED to Know as a Marketer

Email is still one of the most powerful revenue drivers in a smart marketing strategy - but most marketers aren’t using it to its full potential.

In this episode, I’m joined by Emily Claire, founder of The 10K Email Club and copywriter behind top-performing email campaigns for brands like Clue. She’s on a mission to help business owners write emails that convert without sounding like a sales robot.

We’re digging into what marketers and Fractional CMOs need to know about leading strong email strategy in 2025, including:

How to write emails people actually want to open and read
What to prioritize when building or optimizing a client’s email program
Why most newsletters fall flat and how to fix them
What metrics matter now (and what to ignore)
How to collaborate effectively with copywriters as the strategic lead

If you're ready to take email seriously this year, either for yourself or for your clients, his episode will help you do it smarter, faster, and with way more confidence.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently lead, land high-ticket clients, and build the business you want.

🎓 Join the waitlist → Fractional CMO School

TIMESTAMPS:

00:00 How to Build an Email Strategy That Actually Converts

00:46 From Musical Theatre to Email Marketing Expert

04:52 How Emily Built the 10K Email Club

08:04 What’s Actually Working in Email Right Now

09:35 Is Your Email List Too Small to Segment?

11:33 How to Segment When You Don’t Know Your Audience

12:54 Short vs. Long Emails: What’s Working?

15:17 Why Human-Written Emails Are Winning

15:55 The Biggest Email Marketing Mistakes

17:46 Is Substack Actually Good for Email Marketing?

20:54 Where Fractional CMOs Should Start With Email

23:05 The 3-Email Welcome Flow Every Business Needs

26:28 What Should Happen After Someone Downloads Your Freebie?

27:47 Stop Being Afraid to Sell to Your Email List

29:12 How to Repurpose Email Content Without Repeating Yourself

31:19 How to Turn Podcast Content Into Emails

32:44 The Email KPIs That Actually Matter

35:12 What’s a Good Email Open & Click Rate?

36:51 Should You Use a “Super Signature”?

38:21 The Best Ways to Grow Your Email List

40:15 The #1 Rule for Better Email Marketing

41:24 Don’t Be Afraid to Get Weird With Your Emails

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