CMO School19 Elo 2025

$620K in 90 Days: A Fractional CMO Client Case Study with Erin Stetzer

This week’s episode is a behind-the-scenes case study with my client, Erin Stetzer — founder of Erin Stetzer Homes, a Houston-based luxury custom home building company. Erin has been in the industry for over 25 years and is known for her high-end builds, flawless client experience, and legacy projects.

Over the past year, she’s expanded beyond building into homeowner representation, digital products, and coaching other industry professionals. In this episode, Erin shares why she decided to bring on a Fractional CMO, what it’s been like working with our full marketing team, and the results she’s seen in her first six months — from cutting $15K in tech costs to generating over $620K in revenue, including a $130K launch in just five days.

If you’ve ever wondered what it looks like to step into this kind of partnership, you’ll get an honest client perspective on the wins, lessons, and real impact of having a marketing team fully in your corner.

Ready to take the next step?

If you’re ready for a Fractional CMO to step in and lead your marketing, this is what we do. My team and I build the strategy, manage the execution, and make sure your marketing is moving the needle so you can focus on running the business.

🚀 Learn More → Fractional CMO Services

TIMESTAMPS:

00:00 Inside a Fractional CMO Client Partnership

02:10 Meet Erin: From Luxury Home Builder to Digital Educator

04:21 Why Erin Knew She Needed Marketing Leadership

06:13 What Great Fractional CMO Support Actually Looks Like

08:07 Trusting Your CMO With the Bigger Business Picture

09:08 Stop Wasting Money on the Wrong Marketing

11:01 Turning a Founder’s Big Ideas Into a Strategy

12:23 Build a Business That Actually Fits Your Life

14:33 The Hidden Value of a Fractional CMO’s Network

16:59 What Happens When Marketing Is Finally Off Your Plate

18:17 The First 90 Days: $620K+ in Revenue

20:47 Building for Sustainable Growth, Not Just Revenue

22:20 Focus on the Highest-Leverage Marketing

24:23 How I Decide Which Clients to Work With

28:21 What I Do When a Client’s Marketing Is Off Track

30:28 Stop Guessing—Let the Data Tell You What’s Wrong

31:22 How to Prioritize What Actually Moves the Needle

32:45 What’s the Difference Between Sales & Marketing?

34:31 Make Your Offer Easier to Understand—and Buy

36:25 Erin’s Experience Working With Our Marketing Team

37:19 Should You Hire a Fractional CMO?

38:00 What’s Next for Erin

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