CMO School21 Loka 2025

Rewire Your Subconscious for Business Growth with Mindi Huebner

You can have the best strategy in the world, but if your subconscious isn’t on board, you’ll find yourself spinning in the same patterns.

In this episode of CMO School, I sit down with Mindi Huebner to unpack the identity shifts and subconscious rewiring that allow high-achieving women to grow businesses that feel as good as they look.

We talk about:

Why strategy alone won’t work if your subconscious is stuck in old patterns
How to spot the limiting beliefs and identities running your business behind the scenes
Common conditioning loops like “rest is lazy” or “my worth = my output”
Small steps you can take today to start rewiring your subconscious and closing the “identity gap”

If you’ve ever felt like you’re doing everything “right” but still not getting where you want to go, this conversation will help you understand why, and what to do differently.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently lead, land high-ticket clients, and build the business you want.

🎓 Learn More → Fractional CMO School

Episode Resources:

Mindi’s Instagram: mindihuebner.com/IG
Mindi’s Subconscious CEO Identity Quiz: mindihuebner.com/ceoquiz
Mindi’s FREE Identity Alignment Call: mindihuebner.com/id

TIMESTAMPS:

00:00 Why Strategy Alone Isn't Enough

01:12 Meet Mindi Huebner

05:06 When Your Worth Is Tied to Your Output

09:14 Where Your Subconscious Beliefs Come From

13:41 Your Brain Is Always Trying to Prove You Right

15:17 How to Identify Your Limiting Beliefs

17:50 The First Step to Changing Your Identity

19:26 How to Spot the Beliefs Holding You Back

21:16 The Identity Gap: Who You Are vs. Who You Want to Be

23:00 The Limiting Belief That Was Blocking a $1M Business

25:43 You're Not Broken—and You're Never Done

27:48 Every Identity Has a Role and a Goal

29:46 Hustle vs. Rest: Integrating Conflicting Identities

33:04 Start Becoming Your Future Self Now

37:29 The "24 Karat" Future-Self Exercise

38:57 Stop the Guilt & Shame Spiral

39:48 Your Language Is Shaping Your Identity

42:39 How to Actually Rewire Limiting Beliefs

45:36 Stop Chasing Someone Else's Version of Success

48:03 How to Release the Emotional Charge Behind Fear

49:03 How Quickly Can You Change a Limiting Belief?

52:40 Two Things You Can Do Today

54:02 Where to Connect with Mindi

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