Erin Newkirk of Caribou Coffee: The How, What, and Why of Brand Marketing
CMO Weekly6 Helmi 2025

Erin Newkirk of Caribou Coffee: The How, What, and Why of Brand Marketing

In this episode of CMO Weekly, we sit down with Erin Newkirk, the Chief Brand and Marketing Officer at Caribou Coffee, to explore her incredible journey in the world of marketing. From leading iconic brands at General Mills to launching her own innovative ventures, Erin shares how her passion for brand storytelling, purpose-driven marketing, and customer connection has shaped her career.

We dive into Caribou Coffee’s commitment to sustainability, authenticity, and crafting meaningful customer experiences. Plus, Erin opens up about her early love for writing, the lessons learned from entrepreneurship, and how she’s keeping Caribou’s brand fresh and engaging in an ever-changing landscape.

If you’re looking for insights on brand building, leadership, and the evolving world of marketing, this is an episode you don’t want to miss!

🎧 Tune in now!

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Shachar Scott of Sunbit: How to Humanize Your Brand in the Age of AI

Shachar Scott of Sunbit: How to Humanize Your Brand in the Age of AI

Welcome to another episode of CMO Weekly! This week, host Hayley Clover sits down with Shachar Scott, the first-ever Chief Marketing Officer of Sunbit, to discuss her journey from leading massive team...

30 Huhti 35min

Joe Nayquonabe of Soaring Eagle Casino & Resort: Servant Leadership in the Gaming Industry

Joe Nayquonabe of Soaring Eagle Casino & Resort: Servant Leadership in the Gaming Industry

How does a math-driven marketer rise to become the "Most Admired CEO"? In this episode of CMO Weekly, host Hayley Clover sits down with Joe Nayquonabe, CEO of Soaring Eagle Casino & Resort and a 22-ye...

28 Huhti 23min

Paul Burns of Canadian Gaming Association: How AI is Changing Player Protection

Paul Burns of Canadian Gaming Association: How AI is Changing Player Protection

This episode of CMO Weekly features an in-depth conversation with Paul Burns, the President and CEO of the Canadian Gaming Association. With over two decades of experience in government affairs and ga...

23 Huhti 24min

John Meacham of Cache Creek Casino Resort: Applying a Startup Mindset to Global Gaming Brands

John Meacham of Cache Creek Casino Resort: Applying a Startup Mindset to Global Gaming Brands

Welcome to CMO Weekly! In this episode, host Hayley Clover sits down with John Meacham, the VP of Marketing at Cache Creek Casino Resort. With over 20 years of experience across industry giants like M...

23 Huhti 26min

Andrew Pink of Play’n GO: Why One-Size-Fits-All Marketing is Dead

Andrew Pink of Play’n GO: Why One-Size-Fits-All Marketing is Dead

In this episode of CMO Weekly, host Hayley Clover sits down with Andrew Pink, the Head of Brand and Communications at Play’n GO, to discuss his fascinating transition from professional sports to the h...

15 Huhti 19min

Chris Garrow of Prairie Band Casino & Resort: How Design and Data Keep Guests in Their Seats

Chris Garrow of Prairie Band Casino & Resort: How Design and Data Keep Guests in Their Seats

In this episode of CMO Weekly, host Hayley Clover sits down with Chris Garrow, the Gaming Operations Director at Prairie Band Casino & Resort. With nearly 30 years of experience spanning corporate gia...

14 Huhti 21min

Nilofer Vahora of amika: Unlocking Next-Level Growth through Community Loyalty

Nilofer Vahora of amika: Unlocking Next-Level Growth through Community Loyalty

This podcast episode of CMO Weekly, hosted by Hayley Clover, features an in-depth conversation with Nilofer Vahora, the Chief Marketing Officer of amikaIn this episode, Nilofer Vahora discusses her ca...

7 Huhti 36min

Kim Chappell of Bobbie: Why Bold Cultural Moves Pay Off for Startups

Kim Chappell of Bobbie: Why Bold Cultural Moves Pay Off for Startups

What does it take to flip the table on a multi-billion dollar industry monopolized by giant corporations for decades? In this episode of CMO Weekly, host Hayley Clover sits down with Kim Chappell, the...

24 Maalis 39min

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