Andrew Strickman of New American Funding: Purpose-Driven Marketing and Building Brand Love

Welcome to CMO Weekly! In this episode, host Hayley Clover sits down with Andrew Strickman, Chief Marketing Officer of New American Funding (NAF). Andrew, a marketing veteran who led branding at realtor.com and infuses a journalist's storytelling mindset into his work, discusses how he’s helping NAF fulfill its core mission: defining a path to homeownership for everyone, including underrepresented and diverse communities.

This conversation is a must-listen for any marketing leader navigating high-stakes, regulated industries and looking to scale content production while maintaining brand compliance and a powerful emotional connection with consumers.

Key Takeaways & Discussion Points:

AI in a Regulated Industry: Andrew reveals New American Funding's journey in adopting generative AI for content creation. Learn how NAF has successfully integrated AI to save hundreds of hours per week (up to 360 hours/week) and reduce their time-to-publish from days to hours, all while navigating the stringent regulatory landscape of financial services.

Compliance and Content Velocity: Discover how regulatory checks and balances are built directly into NAF’s AI platform, which has pleased their legal team and dramatically sped up the compliance review process.

The Power of Purpose-Driven Marketing: A deep dive into NAF's mission-first strategy, particularly through their initiatives like NAF Promise, which focuses on underrepresented communities in their homeownership journey.

The "Hell Yeah" Campaign: Andrew discusses the creative inspiration and strategy behind NAF’s bold "Hell Yeah You're Buying a Home" campaign. Hear how the campaign shifts the focus from rates and approvals to acknowledging the emotional moment of triumph for new homeowners.

Mindful Leadership: Andrew shares his philosophy on fostering a culture of empathy, accountability, and trust to build high-performing, highly engaged marketing teams.

Brand Love: Andrew shares the brand outside of the mortgage space that is currently setting the standard for marketing and storytelling (Hint: it’s finance adjacent!).

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