Talking Tactics9 Joulu 2025

Ep. 64: Going Vertical: When SEO Meets Social Video

When TikTok bans threatened to upend their social strategy, one university's marketing team discovered an unlikely ally: their SEO colleagues. In this episode, Amanda Ferrill reveals how Temple University turned platform uncertainty into opportunity by marrying keyword research with vertical video content on YouTube Shorts. Learn why ditching cute captions for searchable titles might be the smartest move your social team makes this year. Plus, find out how a video aimed at parents became their surprise hit, all thanks to thinking like a search engine instead of just a content creator.

Guest Name: Amanda Ferrill, Senior Associate Director of Social Media, Temple University

Guest Social: https://www.linkedin.com/in/amanda-ferrill/

Guest Bio: Amanda Ferrill is the Senior Associate Director of Social Media at Temple University, specializing in strategic storytelling, audience engagement, and brand amplification. With a background spanning social media, marketing, and communications across higher education, she combines creative vision with analytics to build meaningful connections. Passionate about the power of community and conversation, Amanda turns ideas into strategy, strategy into content, and content into real connection.

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Connect With Our Host:
Safaniya Stevenson
https://www.linkedin.com/in/safaniyastevenson/

About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

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Ep. 75: Stop Marketing Amenities. Start Marketing Belonging

Students today aren’t just evaluating colleges based on rankings, programs, or amenities — they’re asking a much deeper question: Will I feel like I belong here? In this solo episode of Talking Tactic...

1 Kesä 25min

Ep. 74: Breaking Records, Building Belonging: Inside UNC Charlotte’s Advancement Playbook

UNC Charlotte is rewriting what modern university advancement can look like—fast, collaborative, and deeply rooted in place. In this episode of Talking Tactics with Safaniya Stevenson, Beth Krigler an...

12 Touko 39min

Ep. 73: How Social Intelligence Changes Higher Ed Marketing

Social media managers have been saying it for years: the comments section knows all. In this episode, Safaniya Stevenson sits down with Brittany Hennessy of Sprout Social to unpack why higher ed teams...

28 Huhti 52min

Ep. 72: Beyond the Tagline: Building Purpose-Driven Systems

What happens when the brand is not the lead but the work is? In this episode of Talking Tactics, Safy sits down with Deneen Gillespie to unpack a bold shift from traditional branding to purpose-driven...

2 Huhti 32min

Ep. 71: How Pretzels Became One of Higher Ed’s Most Memorable Enrollment Marketing Campaigns

What does a pretzel have to do with enrollment marketing? Turns out… a lot. On this episode of Talking Tactics, host Safaniya Stevenson sits down with Andy Schneider, Dean of Admissions at Marquette U...

17 Maalis 32min

Ep. 70: Fun, Strategy & Fur: Rethinking Mascot Rebranding in Higher Ed

What happens when a university mascot gets more than just a costume upgrade? In this episode of Talking Tactics, we unpack how a strategic mascot rebrand can fuel enrollment marketing, drive retail re...

3 Maalis 30min

Ep. 69: Collaborate, Curate, Consolidate: Fordham’s Approach to Smarter Student Programming

Are too many emails and events actually hurting student engagement at your university? In this episode of Talking Tactics, Safaniya Stevenson chats with Toni Marie Perilli from Fordham University abou...

17 Helmi 30min

Ep. 68: Is Storytelling Just a Buzzword? How Higher Ed Marketers Can Build Narrative That Actually Works

Storytelling is having a moment.But most brands are still telling stories that sound exactly the same.On this episode of Talking Tactics, Safy sits down with John Gorman, founder of Saint Orange, to u...

3 Helmi 25min