609: UCLA Professor and MD on How Gravity Shapes Your Health and Mind

In this week's Strategy Skills episode, we spoke with Ben Swire, author of Safe Danger and former leader at IDEO. His thesis is trust and psychological safety aren't byproducts. They're designable conditions. And when designed correctly, they create room for calculated risk, creativity, and deeper collaboration. Below are a few insights that stood out: 1. Experiential culture > Instructional culture "There's a difference between handing someone bullet points on how to build trust and giving them a space to practice it." Swire's workshops deliberately use low-stakes emotional challenges to normalize openness and risk-taking. The result: teams that critique, challenge, and share more effectively. 2. The right environment for growth is neither 'safe' nor 'dangerous', it's both "Safe danger is the space where people feel secure enough to step outside their comfort zones." This is about systematically building tolerance for uncertainty, while preserving respect and inclusion. 3. AI makes human insight more, not less, valuable "AI converges. Humans diverge. That's where value creation happens." The strategic challenge for leaders is to identify which human capabilities (empathy, contradiction, surprise) will grow in relevance as AI adoption expands. 4. Most resistance to AI is cultural, not technical About 15% of executives Ben sees reject AI outright. But those who fail to define the human contribution clearly are still at risk. "If you want to preserve jobs, don't argue with AI. Focus on what people can do that AI can't." 5. What actually builds durable teams "Teams that feel safe take more risks, make fewer mistakes, and outperform others. There's strong data behind this." This conversation is relevant if you're leading transformation, team design, or trying to calibrate your culture for the post-AI workplace. 📚 Get Ben's book, Safe Danger, here: https://shorturl.at/GuVGP Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Get Exclusive Episode 1 Access of How to Build a Consulting Practice: www.firmsconsulting.com/build Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

20 Loka 59min

Scott Harris, a New York City real estate broker with more than $2 billion in career sales and author of The Pursuit of Home, reframes buying and selling property as an emotional journey—"a place where life is happening for you"—that requires the same discipline leaders apply to strategy, systems, and people. Drawing on two decades of high-volume practice, he shows how clarity, structure, and empathy turn one of life's biggest financial decisions into a more deliberate, rewarding process. Key insights and practical lessons: Hire with intent. "Take the time to hire a real estate agent that speaks their language… so they feel seen and heard." The right agent is not a transaction cost but a guide to psychological clarity. Use offers as diagnostics. "When you make an offer… your body says, 'Oh my God, I'm so nervous. I love this place.' That's the truth." Even small commitments reveal what a buyer truly values. Design systems around strengths. Harris explains how scaling from solo agent to top-producing team required separating client-facing judgment from operations, codifying SOPs, and hiring for execution. Lead through service during downturns. In crises such as COVID-19, Harris focused on community logistics and donation drives rather than retreating, actions that "added tons of value" and built long-term trust. Read the market, not the myth. Buyers err by "negotiating as if real estate were their industry," while sellers overvalue personal attachment. Both sides win with rigorous market framing and honest prep. Match investments to capacity. Real estate, Harris reminds, "is not a get-rich-quick scheme." Choose asset types (short-term rentals, LP stakes, or diversified funds) based on desired involvement and risk. Protect personal capacity. Sustained performance comes from "daily meditation, consistent exercise, and the accountability of a coach." For executives managing high-stakes transactions or scaling service businesses, this conversation offers a pragmatic playbook: clarify who adds value, create low-risk tests that expose real preferences, and build repeatable systems that keep human judgment at the center of growth. 📚 Get Scott's book, The Pursuit of Home, here: https://shorturl.at/9YwXv Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Get Exclusive Episode 1 Access of How to Build a Consulting Practice: www.firmsconsulting.com/build Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

15 Loka 51min

In this episode, Jim Murphy, New York Times bestselling author, shares how leaders can build resilience, reframe fear, and operate at their highest level under pressure. His approach blends performance psychology, neuroscience, and spiritual discipline. 1. Identity Beyond Roles Murphy emphasizes the risk of anchoring identity in professional roles or achievements: "When I lost baseball due to injury, I felt like I lost everything. My whole identity was wrapped up in that role." For executives and consultants, this is a reminder: leadership requires identity that outlasts titles, deals, or short-term wins. Anchoring in deeper values creates long-term stability. 2. Fear as a Performance Constraint Murphy defines fear as "a byproduct of self-centeredness." The executive cost is high: constant comparison, judgment, and anxiety undermine decision-making. He identifies three key obstacles to peak performance: Excessive, scattered thoughts Negative or judgmental self-talk Concern with others' opinions "When you're at your very best … there's no concern for self. You're totally caught up in the moment." This mirrors what elite consultants and CEOs must practice: focus on the work, not the ego. 3. Rewiring Fear and Trauma Murphy reframes fear and phobias: "Phobias are your subconscious working perfectly to protect you." Through structured methods and neuroplasticity, leaders can "rewire" how they respond to past failures and pressure. "You can have a phobia for 50 years, and it can be gone in less than an hour." For executives, the takeaway is clear: performance limits are rarely permanent, they can be retrained. 4. Freedom Through Surrender and Detachment Murphy shares a practical mantra he learned from an athlete he trained: "I expect nothing. I can handle anything." This principle strips away attachment to outcomes, freeing leaders to make bolder, less ego-driven decisions. As he puts it: "The most powerful thing anyone can do is surrender their little strength for the power that grows the grass and spins the earth." For leaders, this translates into resilience, the ability to operate under uncertainty without fear of reputational or financial loss clouding judgment. 5. The Best Possible Life (and Career) Murphy notes: "The best possible life has one foot in joy and one foot in suffering. We can't gain wisdom without going through hard things." For high performers, this is a critical leadership principle: growth requires discomfort. A career without setbacks yields little wisdom. 6. Practical Tools Leaders Can Use Murphy provides several techniques executives can adopt immediately: Breath control: slowing to 5–6 breaths per minute to stabilize thought patterns under pressure. Structured reflection: gratitude, presence, and visualization as part of a daily routine. Ego discipline: exercises that reduce the need for external validation and increase clarity in communication. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Get Exclusive Episode 1 Access of How to Build a Consulting Practice: www.firmsconsulting.com/build Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

13 Loka 51min

This week's podcast features Jenna Tiffany, London School of Economics lecturer, sharing actionable insights on why most marketing misses the mark and what real value looks like in an AI-driven business environment. Key discussion points include: The real reason marketing sometimes fails to deliver measurable value, and why strategy must be linked to clear organizational objectives. How AI is disrupting both the skillset and mindset of marketers, what skills must be protected, and which can be augmented. Practical approaches for using generative AI, including persona-building and campaign analysis, without losing brand authenticity. Tools, books, and habits Jenna uses to stay ahead in strategy, marketing, and technology, plus her top recommendation for implementing responsible AI. Jenna draws on her experience consulting for advanced tech firms, mentoring marketers, and authoring frameworks for success, illuminating what will define great marketers over the next decade. 📚 Get Jenna's book, Marketing Strategy, here: https://shorturl.at/kIBWJ Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Get Exclusive Episode 1 Access of How to Build a Consulting Practice: www.firmsconsulting.com/build Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

8 Loka 54min

MichaelAaron Flicker, founder and CEO of Xenopsi Ventures and coauthor of Hacking the Human Mind, explains how applied behavioral science transforms insight into repeatable commercial advantage across brands, products, and customer experiences. Drawing from his experience building multiple Inc. 5000–recognized companies, Flicker illustrates how understanding "the unconscious biases that drive our actions" can make marketing, consulting, and organizational strategy more effective. The discussion links behavioral research to real-world business practice, naming, positioning, experience design, and sales behavior, so leaders can test small, evidence-based changes that have outsized impact on recall, adoption, and loyalty. Key insights include: Prioritize one persuasive benefit. "How could one firm be good at everything?" Flicker notes. Presenting a single, clear advantage is more believable than listing many. He cites the gold-dilution effect—the psychological finding that "people are more confident when just one advantage is presented." Five Guys' "burgers and fries" focus exemplifies this principle. Make messages concrete. "You could see it in your mind," Flicker says of Steve Jobs's famous iPod line, "1,000 songs in your pocket." Studies show concrete imagery is four times more memorable than abstract phrasing, a lesson echoed by taglines like "Taste the Rainbow" and "Melts in your mouth, not in your hand." Design for the peak and the end. Experiences are remembered by their high point and final moment, not their average quality, the peak-end rule first documented by Daniel Kahneman. Memorable, low-cost touches, like the "popsicle hotline" at Los Angeles's Magic Castle Hotel or Virgin's post-checkout beach service, create disproportionate positive recall. Close the intention–action gap. People often fail to follow through on good intentions. Tying behavior to time, place, and social triggers—"be there for your daughter's piano recital this July"—is more effective than abstract logic about long-term health or performance. Apply behavioral science ethically. "These are not tricks to change people," Flicker emphasizes. "They're pre-existing biases we all have." Used responsibly, behavioral insights help customers make better decisions and strengthen brand trust. Focus on systems, not slogans. Flicker highlights organizational habits, 25- and 50-minute meetings, strong psychological safety, and delegation with accountability, as tools that sustain experimentation and growth. "Your most critical people have to feel they can say they're not sure what to do," he notes, describing curiosity and candor as the foundation of learning cultures. For executives in marketing, product, or consulting, this episode offers a practical playbook: choose one idea to own, communicate it concretely, engineer memorable moments, and test small behavioral interventions tied to measurable outcomes. The result is persuasion grounded in science—systematic, ethical, and repeatable. 📚 Get MichaelAaron's book, Hacking the Human Mind, here: https://shorturl.at/zV3HW Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Get Exclusive Episode 1 Access of How to Build a Consulting Practice: www.firmsconsulting.com/build Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

6 Loka 49min

Mita Mallick, Wall Street Journal–bestselling author and workplace strategist, examines how everyday managerial choices determine whether organizations are resilient, humane, and productive. Drawing on her leadership roles in marketing and human resources, as well as her lived experience as a woman of color in corporate America, she reframes common leadership breakdowns as design failures that can be prevented with the right structures. As she emphasizes, "There is power in being quiet." Used deliberately, silence becomes a tool to pause, observe, and de-escalate rather than react impulsively. This episode delivers concrete practices senior leaders can apply now: Use silence deliberately. The "power of the pause" creates thinking space, defuses escalation, and strengthens negotiation outcomes. Leaders should model this and teach teams to signal reflection rather than defaulting to instant responses. Manage up with discipline. Mallick recommends structured, written briefings before talent reviews or board conversations so sponsors can "accurately tell your story" without relying on biased memory. Detect leadership drift early. She observes that leaders often falter when "external market stress, personal stress, and organizational pressure all collide." Each executive should know their stress-trigger behaviors and plan for corrective action. Design role transitions intentionally. Promotion into people leadership requires coaching, clear expectations, and viable technical career paths for high-performing individual contributors. Replace ad hoc tolerance with governance. "We protect harmful leaders because they deliver results," she warns. Leaders must enforce HR processes consistently rather than granting exceptions that damage culture. Teach rather than micromanage. Explaining rationale, setting standards, and investing in instruction yields lasting capability—"training sticks more than corrections." Rebuild trust through apology and consistency. A sincere acknowledgment of mistakes paired with steady, visible actions restores credibility faster than one-time gestures. Create high-trust, low-drama operating norms. Clear rules for communication channels, urgency, and information-sharing reduce gossip and anxiety, replacing speculation with facts. For executives responsible for people, operations, or culture, this conversation provides a practical checklist: stop treating leadership problems as individual personality flaws, surface stress signals systematically, and convert empathy into repeatable management routines that protect both performance and retention. 📚 Get Mita's book, The Devil Emails at Midnight, here: https://shorturl.at/xWjjj Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Get Exclusive Episode 1 Access of How to Build a Consulting Practice: www.firmsconsulting.com/build Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

1 Loka 52min

Sarah Keohane Williamson, CEO of FCLT Global and coauthor of The CEO's Guide to the Investment Galaxy, offers a disciplined primer for executives operating at the intersection of corporate strategy and capital markets. Drawing from her background in investment banking, government, consulting, and asset management, she explains why "investors are not a single audience," how their incentives shape corporate outcomes, and what leaders must do differently to secure durable capital and strategic flexibility. Williamson pushes back on conventional wisdom about investor relations, replacing it with practical routines and priorities. She emphasizes a consulting-rooted discipline, "Start with the answer", as a communications principle, and translates it into a concrete playbook for CEOs who cannot afford ambiguity when describing long-term bets. She underscores that "quarterly calls are important, but they're often dominated by the sell side," and CEOs should deliberately allocate their limited time toward building trust with long-term owners and anchor shareholders. Key takeaways include: Map the owners. "Who actually owns your company? Who makes the decisions about those shares?" Owner types—retail, index funds, active managers, hedge funds—differ in incentives and time horizons, and executives should treat that map as a strategic input. Build an investor strategy like a customer strategy. Decide which kinds of capital the company needs, why, and how to attract and retain those investors. Use a long-term roadmap. Make risky investments intelligible by explaining milestones that link short-term actions to enduring value, and "don't be afraid to update the roadmap when the assumptions change." Translate investor signals into operational choices. Avoid reflexive short-term fixes, like cutting R&D to meet a quarter, without measuring the long-term cost. Treat disclosure and dialogue as governance tools. Clarity about ownership, voting, and incentives reduces misalignment and reputational risk. Reframe consultancy input for execution. "The hard part is not the analysis, the hard part is making it happen inside the organization." This episode equips CEOs, CFOs, and board members with a practical framework for raising capital, defending strategic bets, and managing shareholder composition. It reframes investor engagement from a compliance exercise into a core discipline of strategy and governance. 📚 Get Sarah's book, The CEO's Guide to the Investment Galaxy, here: https://shorturl.at/7hFeb Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Get Exclusive Episode 1 Access of How to Build a Consulting Practice: www.firmsconsulting.com/build Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

24 Syys 50min

James D. White, former CEO of Jamba Juice, current board chair, and coauthor of Culture Design, shares how culture becomes a management discipline rather than a slogan. Drawing on his eight-year turnaround of Jamba, service on more than 15 boards, and leadership toolkit, he explains how listening, rituals, and disciplined systems embed values into sustained performance. Key takeaways: Start with stakeholder listening. White began his turnaround with nearly 200 "start, stop, continue" inputs across employees, suppliers, and board members. "I always start by listening," he says, because the people inside the company "actually know what's required to make the company run better." Make culture intentional. "Companies have culture by design or default." Define what matters, create rituals that reinforce it, and remove practices that contradict stated values. Reduce the say–do gap. "The really important things from a leadership perspective is what we say versus what we do, and minimizing the say–do gap." Simple rituals—forums, recognition, measurement—align words with actions. Invest in people individually. "People don't care how much you know until they understand how much you care about them personally." One-on-ones and role design that lean into strengths unlock discretionary effort. Demand transparency. White is direct: "I want bad news first." Candor allows leaders to respond before problems multiply. Design mechanics, not just rhetoric. From anonymous feedback channels to departmental listening sessions, operating processes must "make it easier for our stores to deliver great products in the most efficient fashion." Balance preservation and change. Protect what works—"fantastic products" and passionate employees—while reallocating resources. One example was adding steel-cut oatmeal for colder markets, paired with smoothies. Measure what matters. "Anything that matters, you always measure it." White combines Gallup Q12 surveys, pulse checks, and qualitative indicators like recognition letters to monitor engagement. Clarify board vs. CEO roles. "The CEO is responsible for running the company… the board chair is a facilitator of the collective board." A strong chair–CEO relationship unburdens management while channeling board expertise. Exit with care. Not every role fits every person: "You often… get to a place where you free up people's future to go do something else. You do it with kindness and grace and thoughtfulness." For executives facing turnaround, scaling challenges, or governance decisions, this episode offers a tested blueprint: start with listening, design culture deliberately, align actions with words, and lead with humanity. 📚 Get James's book, Culture Design, here: https://shorturl.at/NVrs1 Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Get Exclusive Episode 1 Access of How to Build a Consulting Practice: www.firmsconsulting.com/build Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

22 Syys 42min