592: London School of Economics Lecturer on AI, Strategy, and the Future of Marketing

592: London School of Economics Lecturer on AI, Strategy, and the Future of Marketing

This week's podcast features Jenna Tiffany, London School of Economics lecturer, sharing actionable insights on why most marketing misses the mark and what real value looks like in an AI-driven business environment.

Key discussion points include:

  • The real reason marketing sometimes fails to deliver measurable value, and why strategy must be linked to clear organizational objectives.

  • How AI is disrupting both the skillset and mindset of marketers, what skills must be protected, and which can be augmented.

  • Practical approaches for using generative AI, including persona-building and campaign analysis, without losing brand authenticity.

  • Tools, books, and habits Jenna uses to stay ahead in strategy, marketing, and technology, plus her top recommendation for implementing responsible AI.

Jenna draws on her experience consulting for advanced tech firms, mentoring marketers, and authoring frameworks for success, illuminating what will define great marketers over the next decade.

📚 Get Jenna's book, Marketing Strategy, here: https://shorturl.at/kIBWJ

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

Get Exclusive Episode 1 Access of How to Build a Consulting Practice: www.firmsconsulting.com/build

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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671: What World Cup Football Reveals About Strategy. The Fundamentals Problem

671: What World Cup Football Reveals About Strategy. The Fundamentals Problem

Most teams don't lose because of poor strategy. They lose because they abandoned the fundamentals. The World Cup proves it — and so does your business or career. In this walking masterclass, we break ...

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670: Harvard MBA Manisha Thakor on Hungry Ghost Mindset, How to Stop Being a Workaholic, Dealing with Work Addiction (Strategy Skills classics)

670: Harvard MBA Manisha Thakor on Hungry Ghost Mindset, How to Stop Being a Workaholic, Dealing with Work Addiction (Strategy Skills classics)

For this episode, let's revisit a strategy skills classic interview with the author of MoneyZen: The Secret to Finding Your "Enough", Manisha Thakor. In this book, Manisha shares her candid journey ou...

20 Heinä 55min

669: Stop Making Stupid Investments (with Founder of The Ultimate Investor, David Leiter)

669: Stop Making Stupid Investments (with Founder of The Ultimate Investor, David Leiter)

David Leiter learned one of investing's hardest lessons while sitting on a trading desk during the dot-com boom. After watching seemingly everyone around him get rich, he finally gave in to the crowd,...

15 Heinä 57min

668: Private Equity Firm CEO, Rick Walker, on Power, Success and Getting Results (Strategy Skills classics)

668: Private Equity Firm CEO, Rick Walker, on Power, Success and Getting Results (Strategy Skills classics)

For this episode, let's revisit a strategy skills classic interview with an experienced founder, leader, and thinker across a variety of domains, Rick Walker. In this episode, Rick walks us through hi...

13 Heinä 1h 1min

667: The Experience Economy Is Selling You Belonging

667: The Experience Economy Is Selling You Belonging

People will save for four years, eat less, and travel across the world to watch their team play. Kris and Michael walk through Berlin during the World Cup and ask what that spending really buys. This ...

8 Heinä 24min

666: How to Overcome Career Frustrations with New York University's Dr. Tessa West (Strategy Skills classics)

666: How to Overcome Career Frustrations with New York University's Dr. Tessa West (Strategy Skills classics)

For this episode, let's revisit a strategy skills classic interview with the author of Job Therapy: Finding Work That Works for You, Dr. Tessa West. In her book, Dr. Tessa West helps you figure out th...

6 Heinä 1h 4min

665: Google's Laura Mae Martin on How to Be Productive (Strategy Skills classics)

665: Google's Laura Mae Martin on How to Be Productive (Strategy Skills classics)

For this episode, let's revisit a strategy skills classic interview with the author of Uptime: A Practical Guide to Personal Productivity and Wellbeing, Laura Mae Martin. In her book, Laura shows how ...

1 Heinä 54min

664: Negotiations in B2B Sales and Day to Day Leadership Situations with Andres Lares (Strategy Skills classics)

664: Negotiations in B2B Sales and Day to Day Leadership Situations with Andres Lares (Strategy Skills classics)

For this episode, let's revisit a strategy skills classic interview with the co-author of Persuade: The 4-Step Process to Influence People and Decisions, Andres Lares. This book delivers a concise and...

29 Kesä 52min

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