592: London School of Economics Lecturer on AI, Strategy, and the Future of Marketing

592: London School of Economics Lecturer on AI, Strategy, and the Future of Marketing

This week's podcast features Jenna Tiffany, London School of Economics lecturer, sharing actionable insights on why most marketing misses the mark and what real value looks like in an AI-driven business environment.

Key discussion points include:

  • The real reason marketing sometimes fails to deliver measurable value, and why strategy must be linked to clear organizational objectives.

  • How AI is disrupting both the skillset and mindset of marketers, what skills must be protected, and which can be augmented.

  • Practical approaches for using generative AI, including persona-building and campaign analysis, without losing brand authenticity.

  • Tools, books, and habits Jenna uses to stay ahead in strategy, marketing, and technology, plus her top recommendation for implementing responsible AI.

Jenna draws on her experience consulting for advanced tech firms, mentoring marketers, and authoring frameworks for success, illuminating what will define great marketers over the next decade.

📚 Get Jenna's book, Marketing Strategy, here: https://shorturl.at/kIBWJ

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

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Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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123: Career strategies don't build themselves (Monday Morning 8 a.m. #7)

123: Career strategies don't build themselves (Monday Morning 8 a.m. #7)

Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we're going to focus on four major themes from last week's news. To listen to the audio version of this newsletter, search for "Strategy Skills" in any podcast app. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

7 Joulu 202028min

122: What is strategy, Understanding Michael Porter, ex HBR editor & MBB partner. Joan Magretta

122: What is strategy, Understanding Michael Porter, ex HBR editor & MBB partner. Joan Magretta

Joan Magretta, M.B.A (Harvard)., Ph. D., is an award-winning contributor to the HBR, where she was the strategy editor (1990s). Prior to that Joan was a partner at Bain & Company. As part of her distinguished career, Joan worked closely with Michael Porter and published number of important books, including her latest books: What is Strategy: https://amzn.to/2Jp80LV Understanding Michael Porter: https://amzn.to/39EECMj Free training episodes here: https://www.firmsconsulting.com/promo We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).

4 Joulu 202059min

121: Strategy is in the details (Monday Morning 8 a.m. #6)

121: Strategy is in the details (Monday Morning 8 a.m. #6)

Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we're going to focus on four major themes from last week's news. To listen to the audio version of this newsletter, search for "Strategy Skills" in any podcast app. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

30 Marras 202025min

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