592: London School of Economics Lecturer on AI, Strategy, and the Future of Marketing

592: London School of Economics Lecturer on AI, Strategy, and the Future of Marketing

This week's podcast features Jenna Tiffany, London School of Economics lecturer, sharing actionable insights on why most marketing misses the mark and what real value looks like in an AI-driven business environment.

Key discussion points include:

  • The real reason marketing sometimes fails to deliver measurable value, and why strategy must be linked to clear organizational objectives.

  • How AI is disrupting both the skillset and mindset of marketers, what skills must be protected, and which can be augmented.

  • Practical approaches for using generative AI, including persona-building and campaign analysis, without losing brand authenticity.

  • Tools, books, and habits Jenna uses to stay ahead in strategy, marketing, and technology, plus her top recommendation for implementing responsible AI.

Jenna draws on her experience consulting for advanced tech firms, mentoring marketers, and authoring frameworks for success, illuminating what will define great marketers over the next decade.

📚 Get Jenna's book, Marketing Strategy, here: https://shorturl.at/kIBWJ

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

Get Exclusive Episode 1 Access of How to Build a Consulting Practice: www.firmsconsulting.com/build

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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187: Jon Picoult, Why customer experience matters

187: Jon Picoult, Why customer experience matters

Welcome to Strategy Skills episode 187, an episode with a sought-after business advisor and speaker, Jon Picoult. Get Jon's new book here: https://amzn.to/3H9SM6y Jon Picoult is the founder of Waterma...

8 Marras 202155min

186: Amanda Lotz, How the internet disrupted media industries

186: Amanda Lotz, How the internet disrupted media industries

Welcome to Strategy Skills episode 186, an episode with a professor at Queensland University of Technology, Amanda Lotz. Get Amanda's new book here: https://amzn.to/3jzSLhK Amanda Lotz is an educator,...

3 Marras 202152min

185: Why you should read Bill Matassoni's memoir (Strategy Skills classics)

185: Why you should read Bill Matassoni's memoir (Strategy Skills classics)

For this episode, let's revisit one of the classics by Strategy Skills where we discuss why everyone should read Bill Matassoni's book. Every now and then, someone comes along and makes the subject of...

1 Marras 202118min

184: Kent Taylor, The man behind the success of Texas Roadhouse (with Travis Doster)

184: Kent Taylor, The man behind the success of Texas Roadhouse (with Travis Doster)

Welcome to Strategy Skills episode 184, an episode with the Vice President for Communications of Texas Roadhouse and Kent Taylor's close friend, Travis Doster. Get Kent's new book here: https://amzn.t...

27 Loka 202159min

183: How to start shifting to the career you've always wanted - Author program Q&A 7

183: How to start shifting to the career you've always wanted - Author program Q&A 7

Learn more and see the application guidelines: https://www.firmsconsulting.com/experts-published-author-program/ Apply: email team@firmsconsulting.com This is a part of a 10-episode program to help o...

25 Loka 20216min

182: What is corporate strategy? (Strategy Skills classics)

182: What is corporate strategy? (Strategy Skills classics)

For this episode, let's revisit one of the classics by Strategy Skills where we discuss the most important concepts you need to understand in order to advance your career. Be reminded about what is Co...

20 Loka 202112min

181: How to handle a "horrible" client (Strategy Skills classics)

181: How to handle a "horrible" client (Strategy Skills classics)

For this episode, let's revisit one of the classics by Strategy Skills where we answer a question from our audience. Facing a "horrible" client is a common experience in the business world. You could ...

18 Loka 202114min

180: Jonathan Brill, Turn uncertainty into opportunity

180: Jonathan Brill, Turn uncertainty into opportunity

Welcome to Strategy Skills episode 180, an episode with the former Global Futurist at Hewlett Packard, Jonathan Brill. Get Jonathan's new book here: https://amzn.to/3uG0m2F Jonathan Brill is an expert...

13 Loka 202141min

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