From Runways to Retail Centers: The Ivan Prochko Story

From Runways to Retail Centers: The Ivan Prochko Story

In this episode of SF Commercial Property Conversations with Bruce Bean, Ivan Prochko shares his fascinating journey from fashion photography in Europe to leading retail real estate deals across Southern California. Ivan’s career path took unexpected turns—from shooting celebrities in Milan and Madrid to navigating the New York real estate scene, and finally planting roots with Marcus & Millichap in Los Angeles.

Bruce and Ivan dive into the evolving landscape of retail real estate, discussing why smaller neighborhood shopping centers are in high demand, what it takes to succeed in commercial brokerage today, and the intense cold calling strategies that drive business. Ivan also opens up about the tools and technology his team uses, like switching from Salesforce to Unreal CRM, and how their hands-on approach helps them stay ahead of market trends.

Whether you’re curious about the power of hustle in commercial real estate, the market’s future, or how retail investments are shifting, Ivan’s insights are not to be missed.

------------------------------------------------------------------------------------------------------------ We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

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Joe Killinger: The CRE Recruiting Playbook—Culture, Compensation, and Connections

Joe Killinger: The CRE Recruiting Playbook—Culture, Compensation, and Connections

Finding talented commercial real estate brokers is one thing. Finding the right people for your company—and creating a business model that works for both the broker and the brokerage—is another. In th...

15 Syys 19min

Scott Slinker: Bringing Smart Storage to Luxury Condos and Apartments

Scott Slinker: Bringing Smart Storage to Luxury Condos and Apartments

What if your storage unit was right where you park your car? In this episode of SF Commercial Property Conversations with Bruce Bean, Bruce talks with serial entrepreneur Scott Slinker, CEO of Deluxe ...

10 Syys 26min

Al Marshall: Inside the Competitive World of Low-Income Housing Tax Credits

Al Marshall: Inside the Competitive World of Low-Income Housing Tax Credits

Affordable housing is needed across California, but getting a project built can be far more complicated than most people realize. In this episode of SF Commercial Property Conversations with Bruce Bea...

3 Syys 21min

Carl Muhlstein: The Evolution of Commercial Real Estate from 1978 to AI

Carl Muhlstein: The Evolution of Commercial Real Estate from 1978 to AI

Commercial real estate has changed dramatically over the past five decades. Few people have had a front-row seat to those changes quite like Carl Muhlstein. In this episode of SF Commercial Property C...

1 Syys 22min

Rachelle Souza: The Secret to Near-Zero Vacancy in Property Management

Rachelle Souza: The Secret to Near-Zero Vacancy in Property Management

How do you manage more than 750 rental units while keeping vacancies and evictions remarkably low? In this episode of SF Commercial Property Conversations with Bruce Bean, Bruce talks with Rachelle So...

28 Elo 18min

Allen Buchanan: The Sequence—A Blueprint for Commercial Real Estate Success

Allen Buchanan: The Sequence—A Blueprint for Commercial Real Estate Success

What does it take to build a commercial real estate career that lasts more than four decades? For Allen Buchanan, the answer comes down to relationships, preparation, discipline—and following the righ...

25 Elo 20min

Marie Fleming: Creative Financing Solutions for Today’s Commercial Real Estate Market

Marie Fleming: Creative Financing Solutions for Today’s Commercial Real Estate Market

When traditional banks say no, there may still be a path forward. In this episode of SF Commercial Property Conversations with Bruce Bean, Bruce talks with Marie Fleming about alternative lending and ...

20 Elo 13min

TJ Rossi: The Intersection of Commercial Real Estate, AI, and Business Strategy

TJ Rossi: The Intersection of Commercial Real Estate, AI, and Business Strategy

What happens when years of experience in commercial real estate, investing, manufacturing, and business strategy meet the power of artificial intelligence? In this episode of SF Commercial Property Co...

18 Elo 18min

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