The Psychology of Influence & How To Win Every Sale with René Rodriguez

Many salespeople lose the deal long before they speak, because the brain decides whether to trust you in seconds. In this episode of The Next Level Podcast, Jeremy Miner talks with René Rodriguez, bestselling author, keynote speaker, and expert in applying behavioral neuroscience to real-world sales situations. René explains why 93% of communication happens before the words leave your mouth, how tonality and body language trigger either safety or resistance in the brain, and how elite salespeople use framing, storytelling, and emotional tie-downs to guide a prospect's thinking without pressure. If you want to master human behavior, prevent objections before they happen, and sell the way the brain naturally buys, this conversation covers it all.

Chapters:

(00:00) Introduction

(02:10) René's Background in Neuroscience and Selling Change

(07:26) How the Brain Makes Decisions (and Why Buyers Resist Change)

(11:00) Tonality, Threat Detection, and the 93% Rule

(14:52) Body Language, Congruency, and Subconscious Cues

(20:11) How Elite Salespeople Prevent Objections (Not Handle Them)

(26:12) Storytelling, Framing, and the Tie-Down Formula

(33:58) Using Hand Gestures, Tone, and Presence to Increase Trust

Connect with René

Instagram: ⁠https://www.instagram.com/learnwithrene/⁠

Website: ⁠https://www.meetrene.com/⁠

Amplify Your Influence Book: ⁠https://www.amplifybook.com⁠

Got a question about sales, persuasion, or objection handling? Text me directly: ⁠+1-480-481-6755⁠

Join the 7th Level University: ⁠https://whop.com/discover/7thlevel/⁠

Join the waitlist for the Ask Jeremy 7q.AI : ⁠https://7q.ai/waitlist⁠

Join the 7th Level Sales Team: ⁠https://hardlyselling.hirebus-careers.com/closer-7th-level⁠

The exact NEPQ script I used to earn $2.4M/year as a W-2 sales rep: ⁠https://nepqtraining.com/smv-yt-splt-opt-org⁠

Prefer to understand the psychology behind NEPQ first? Grab The New Model of Selling: Selling to an Unsellable Generation on Amazon:⁠ https://www.amazon.com/dp/1636980112⁠

Book a call with my team: ⁠https://7thlevelhq.com/book-demo/⁠

Connect with Jeremy Miner

YouTube: ⁠https://www.youtube.com/@jeremeyminer⁠

Instagram:⁠ https://www.instagram.com/jeremyleeminer/⁠

LinkedIn: ⁠https://www.linkedin.com/in/jeremyleeminer/⁠

Facebook: ⁠https://www.facebook.com/jeremy.miner.52⁠