Is AI killing SEO? Semrush Spotlight with Andrew Warden
Uncensored CMO15 Joulu 2025

Is AI killing SEO? Semrush Spotlight with Andrew Warden

Andrew Warden, CMO of Semrush, joins us to unpack how AI is reshaping search, and what it means for marketers heading into 2026. We discuss whether SEO is really “dead,” the biggest insights from Semrush’s new AI Visibility Index, and how different AI models surface and rank content across industries. Andrew also shares why brand and digital visibility matter more than ever, the growing importance of creators in AI-driven discovery, and practical advice for CMOs trying to stay ahead as search rapidly evolves.


This episode is brought to you by Semrush — your unfair advantage in digital brand visibility. From fast-growing teams to global enterprises, Semrush shows you where you stand, where you can win, and how to stay visible across AI Search and LLMs. With unrivaled data and real AI intelligence, Semrush helps you move faster, grow faster, and make sure your brand is the answer wherever customers ask.

Timestamps

00:00 - Intro
02:08 - How disruptive is AI for search in 2026?
04:19 - Is SEO dead now because of AI?
08:32 - Biggest surprises from Semrush’s new AI Visibility Index Report
11:04 - How different AI models treat different industries
13:05 - Understanding how AI ranks different sources
15:48 - Why content creators are important in the age of AI search
18:35 - Why you need to be failing fast in AI
21:10 - Why brand matters more in the age of AI
24:20 - Why digital brand visibility matters so much
26:28 - Advice for CMOs for getting on top of AI for search
30:21 - Is AI just making decisions for us?
33:19 - Why humanity, authenticity and emotion are more important than ever
36:12 - What is Semrush One?

Jaksot(238)

How I created the most successful agency of the 90’s - Rupert Howell, HHCL & Partners

How I created the most successful agency of the 90’s - Rupert Howell, HHCL & Partners

Rupert Howell is one of the founders of the advertising agency HHCL & Partners famous for campaigns for Tango, The AA, Ronseal, First Direct and Go amongst to name just a few. They were awarded ‘Agenc...

19 Touko 20211h 54min

Why Does The Pedlar Sing? - Paul Feldwick

Why Does The Pedlar Sing? - Paul Feldwick

“the buying of time or space is not the taking out of a hunting license on someone’s private preserve, but it is the renting of a stage on which we may perform” - Howard Gossage This is just one of th...

6 Touko 20211h 44min

Why every CMO needs a crisis to thrive - Damian Symons, Clear M&C Saatchi

Why every CMO needs a crisis to thrive - Damian Symons, Clear M&C Saatchi

Damian Symons is the CEO of Clear M&C Saatchi and author of 'From Choas to Clarity', which we reference a bunch in this conversation. He shares some of the excellent insight gained from this study of ...

29 Maalis 202138min

How to punch above your weight - David Thomas, Commercial Director, Southampton FC

How to punch above your weight - David Thomas, Commercial Director, Southampton FC

Confession time. As a Saints fan, this is certainly a case of mixing business with pleasure. But bear with me for a moment. A year ago Saints suffered the worst defeat in premier league history going ...

4 Joulu 202043min

Achtung! How to create and sustain attention - Orlando Wood, System1

Achtung! How to create and sustain attention - Orlando Wood, System1

Here's what we covered in this episode:Who is Orlando and what is Lemon all about?Have the insights in Lemon changed on the back of the Coronavirus crisis?How emotion plays out in online videoWhy emot...

18 Loka 202030min

Mark Ritson - The s**t, the pipe, and what to do with it

Mark Ritson - The s**t, the pipe, and what to do with it

Here's what we covered in this episode:Find out what inspired Mark to switch the actual classroom for the virtual oneHow he ended up being the old, rich guy with a wine collection he used to laugh atW...

21 Elo 202054min

Why we must focus on what matters - Mark Borkowski

Why we must focus on what matters - Mark Borkowski

Mark Borkowski is PR written large. He represents international celebrities and corporate heavyweights and is a sought-after commentator on the world of celebrity, the Media and spin.I recorded anothe...

1 Heinä 202048min

Why it’s time for a new brief - Alex Myers

Why it’s time for a new brief - Alex Myers

What we covered in this episode:Why some brands have accelerated their growth with 3 years of market progression in 3 months, while others hit hardHow those brands that have gone dark and said nothing...

25 Kesä 202030min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
rss-rahapodi
ostan-asuntoja-podcast
herrasmieshakkerit
rss-rahamania
rss-neuvottelija-sami-miettinen
rahapuhetta
taloudellinen-mielenrauha
rss-h-asselmoilanen
rss-markkinointitrippi
rss-seuraava-potilas
van-elamaa
oppimisen-psykologia
pomojen-suusta
rss-lahtijat
rss-inderes
rss-myyntipodi
rss-savessa