Mark Ritson - The s**t, the pipe, and what to do with it
Uncensored CMO21 Elo 2020

Mark Ritson - The s**t, the pipe, and what to do with it

Here's what we covered in this episode:

  • Find out what inspired Mark to switch the actual classroom for the virtual one
  • How he ended up being the old, rich guy with a wine collection he used to laugh at
  • What he thinks of the 50% of Marketers that have no professional training
  • Why it's now time we all just all ditch the ‘D’ word and get back to Marketing
  • Find out what every normal person knows about Advertising that Marketers pay good money to figure out
  • Discover the most important factors in marketing effectiveness and why its time to think about the s**t we put through the pipe
  • Why a recession is exactly the time you want to be increasing your spend
  • Why you should never confuse a change in consumer context for a change in consumer behaviour
  • “Tell me what hasn’t changed and I will build a business around that” & other great quotes to counter the constant stream of ‘everything's changed. Buy this book’ hype
  • Discover why Mark believes the smartest people are not the ones sat around the boardroom table
  • Find out why most CMO’s are more C than M and are not always the best marketers in their team
  • The secret to CMO success is 80-90% politics over marketing
  • The dangers of Canadian morning TV after a big night out
  • We round off the episode finding out why Jon got fired after a 6-month ‘walk of shame’

Follow me:

Contact me:

Mark Ritson:

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(269)

Greg Hahn on why the biggest risk you can take is to be ignorable

Greg Hahn on why the biggest risk you can take is to be ignorable

Greg Hahn returns to the podcast to discuss the philosophy that has made Mischief one of the most talked-about agencies in the world.From Tubi's famous Super Bowl interruption campaign to turning arou...

10 Kesä 59min

How Chili’s used creativity, culture and customer experience to create one of the greatest turnaround success stories - George Felix

How Chili’s used creativity, culture and customer experience to create one of the greatest turnaround success stories - George Felix

George Felix, CMO of Chili’s, joins us to tell the story behind one of the most impressive brand turnarounds of recent years. From iconic menu items like chips and salsa and the famous margarita to vi...

3 Kesä 1h 4min

Tom Goodwin and Rory Sutherland Fix Marketing (Part 2)

Tom Goodwin and Rory Sutherland Fix Marketing (Part 2)

Rory Sutherland and Tom Goodwin return for part two of our wide-ranging conversation on the future of marketing, creativity, and business.From driverless cars and Silicon Valley thinking, to the dange...

27 Touko 1h 4min

Rory Sutherland and Tom Goodwin Fix Marketing (Part 1)

Rory Sutherland and Tom Goodwin Fix Marketing (Part 1)

Two of our most popular guests return for a conversation on what’s gone wrong in modern marketing and how to fix it. Rory Sutherland and Tom Goodwin tackle everything from digital overload and bad cho...

20 Touko 1h 3min

How to manage a crisis with ex United Airlines Chief of Comms, Jim Olson

How to manage a crisis with ex United Airlines Chief of Comms, Jim Olson

Jim Olson has spent his career helping businesses navigate moments of intense pressure from corporate crises to deeply personal challenges, running comms at United Airlines and Starbucks. In this epis...

13 Touko 44min

Marketing lessons from 20 years at Google - Dan Taylor

Marketing lessons from 20 years at Google - Dan Taylor

Dan Taylor has spent over two decades at Google, helping shape how brands grow through search, media, and technology. Today, he leads global advertising at one of the world’s most influential companie...

6 Touko 48min

How Sephora built brands through creators, partnerships and loyalty - CMO Zena Arnold

How Sephora built brands through creators, partnerships and loyalty - CMO Zena Arnold

Zena Arnold, CMO of Sephora, joins us to break down how one of the world’s most influential beauty retailers continues to set the standard for brand, community, and culture.From standout branding to r...

29 Huhti 43min

Marketing in the age of AI with Adobe Enterprise CMO, Rachel Thornton

Marketing in the age of AI with Adobe Enterprise CMO, Rachel Thornton

Rachel Thornton, Enterprise CMO at Adobe, joins us to unpack how one of the world’s leading technology companies is navigating marketing in the age of AI. From brand building in B2B to launching compl...

27 Huhti 39min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
rss-oivalluksia-rahasta-elamasta
asuntoasiaa-paivakirjat
oppimisen-psykologia
rss-kaupan-tila
rss-ainin-sekatoimisto
herrasmieshakkerit
hyva-paha-johtaminen
pari-sanaa-lastensuojelusta
rss-rahamania
rss-myynnilla-on-asiaa-kert-kenner
rss-set-for-life-sijoita-ja-vaurastu
rss-tarkeista-asioista-2
rss-paasipodi
rss-raharadio
rss-40-ajatusta-aanesta
rss-asiakaskokemusklubi