Why A Plan Is Not A Strategy with PJ Morris
B2B Inspired11 Huhti 2025

Why A Plan Is Not A Strategy with PJ Morris

Let us know your thoughts. This episode of B2B Inspired explores how marketers can elevate their impact by shifting focus from tactics to true business strategy. PJ Morris, Head of Customer Experience and Marketing at Fletcher Building Concrete Division, shares how marketers can become more effective by understanding the commercial model of their business. Drawing on her extensive experience in B2B, she unpacks the idea that strategy isn't a list of activities—it's about solving real business...

Jaksot(45)

The anatomy of a good idea, and the cost of being dull

The anatomy of a good idea, and the cost of being dull

Let us know your thoughts. Want to unlock next-level creativity in your marketing? Check out the latest episode of We Do B2B, where we sit down with Brett Colliver, Chief Creative Officer at Dentsu N...

22 Loka 202438min

Turning Emotion Into Outsized Results

Turning Emotion Into Outsized Results

Let us know your thoughts. In this episode of We Do B2B, we dive deep into the ever-evolving world of B2B marketing with none other than James Hurman — an innovation leader, best-selling author, and t...

8 Loka 202439min

The Art of the Customer Interview

The Art of the Customer Interview

Let us know your thoughts. 🔎 Keen to bring more customer insight into your decision making? ⚖️ Need to democratise discussions in the boardroom? 💡Or maybe you need to send the right signals to s...

24 Syys 202442min

The Product Marketing Advantage

The Product Marketing Advantage

Let us know your thoughts. What if mastering the deep knowledge of your product could be the key to elevating your sales team's performance and speeding up your sales cycle? In this first episode of s...

11 Syys 202449min

Actionable Insights from Tech Marketer of the Year, Nick Whitehead

Actionable Insights from Tech Marketer of the Year, Nick Whitehead

Let us know your thoughts. Ever wondered what it takes to be recognized as Tech Marketer of the Year? Join us on "We Do B2B" as we chat with Nick Whitehead, the acclaimed CMO of Serko. Nick generously...

6 Elo 202427min

Launch Lessons from Lovina: The Importance of Customer Obsession

Launch Lessons from Lovina: The Importance of Customer Obsession

Let us know your thoughts. What if the secret to transforming your marketing performance lies in a laser-focus on your customers' needs and experiences? This episode of #WeDoB2B delves into this cruci...

16 Heinä 202432min

Mastering Jobs To Be Done For Global Growth

Mastering Jobs To Be Done For Global Growth

Let us know your thoughts. Join us for Episode 23 of #WeDoB2B as we uncover the power of customer-centricity with Ross Howard, Chief Product Officer at Tradify. These are invaluable insights into the ...

14 Heinä 202429min

Putting Marketing in the Middle - Unlocking Growth with Lucy Mansfield

Putting Marketing in the Middle - Unlocking Growth with Lucy Mansfield

Let us know your thoughts. This episode is packed with invaluable advice for B2B marketers eager to innovate and grow in today’s fast-paced landscape. Join us as we chat with Lucy Mansfield, VP of Gro...

17 Kesä 202428min

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