Why A Plan Is Not A Strategy with PJ Morris
B2B Inspired11 Huhti 2025

Why A Plan Is Not A Strategy with PJ Morris

Let us know your thoughts. This episode of B2B Inspired explores how marketers can elevate their impact by shifting focus from tactics to true business strategy. PJ Morris, Head of Customer Experience and Marketing at Fletcher Building Concrete Division, shares how marketers can become more effective by understanding the commercial model of their business. Drawing on her extensive experience in B2B, she unpacks the idea that strategy isn't a list of activities—it's about solving real business...

Jaksot(45)

The Invisible Giants: Uncovering New Zealand's SaaS Success Stories

The Invisible Giants: Uncovering New Zealand's SaaS Success Stories

Let us know your thoughts. Discover the secrets behind New Zealand's B2B SaaS industry's meteoric rise as we invite the insightful Bruce Jarvis of KiwiSaaS into the spotlight. Our conversation with Br...

14 Helmi 202443min

Harmonising B2B Sales and Marketing (our most listened-to episode!)

Harmonising B2B Sales and Marketing (our most listened-to episode!)

Let us know your thoughts. Embark on a transformative journey with us as we welcome the brilliant Sonja Webb of OfficeMax to "We Do B2B." Sonja, a maestro of revenue enablement, pulls back the curtain...

29 Tammi 202435min

Lessons From Our First Year of B2B Podcasting

Lessons From Our First Year of B2B Podcasting

Let us know your thoughts. What a wild ride it’s been for this first year of podcasts! Starting in June, we’ve released 10 episodes, each diving into different aspects of the B2B landscape. We have b...

22 Tammi 202458min

Putting Some Buzz in your B2B, with Viv Conway

Putting Some Buzz in your B2B, with Viv Conway

Let us know your thoughts. Are you ready to shake up your perception of B2B marketing? This episode promises to do just that! Our discussion is led by the audacious Viv Conway, founder of the sex toy...

29 Marras 202342min

How Can We Drive Growth in the New Zealand Tech Sector?

How Can We Drive Growth in the New Zealand Tech Sector?

Let us know your thoughts. In this episode, we'll be chatting with Amanda Armstrong from Revenue Lab. Amanda is a seasoned pro in B2B Marketing and Sales, with a knack for generating repeatable, scal...

7 Marras 202343min

How to Get the Best Out of Your Agency - Sobia Mughal, (ex) Trade Me

How to Get the Best Out of Your Agency - Sobia Mughal, (ex) Trade Me

Let us know your thoughts. In this episode, Sobia Mughal, the B2B Marketing Manager at Trade Me, New Zealand's most influential ecommerce platform, and a valued member of the B2B marketing community, ...

24 Loka 202344min

Scaling B2B SaaS Startup with Brandon Palmer

Scaling B2B SaaS Startup with Brandon Palmer

Let us know your thoughts. Brandon Palmer, the Head of Marketing at Hnry, joins host Dale Koerner to talk about his journey from solo marketer to running a full-fledged marketing department at one of ...

10 Loka 202342min

Byron Sharp, Mark Ritson, and a chat about Crustaceans

Byron Sharp, Mark Ritson, and a chat about Crustaceans

Let us know your thoughts. In this episode of We Do B2B, Dale and Shannon explore the ongoing debate between differentiation and distinctiveness in the context of B2B marketing. They discuss how this ...

26 Syys 202334min

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