How to Acquire New Customers Profitably Using The nCAC Calculator
Perpetual Traffic29 Huhti 2025

How to Acquire New Customers Profitably Using The nCAC Calculator

Ralph Burns welcomes Nick Miller, the Head of Traffic at Tier 11, to unpack the most important metric you’re probably not tracking—nCAC (New Cost to Acquire a Customer). A former professional musician turned media buying maestro, Nick walks us through the evolution of the nCAC calculator, the metric’s massive impact on client results, and why ROAS is no longer king. You’ll hear the behind-the-scenes of how Tier 11’s top media buyers use this tool to optimize spend, scale smarter, and avoid misleading metrics. If you want a better way to judge your ad performance—and a free tool to do it—this is the episode for you.

Chapters:

  • 00:00:00 - Kicking Off Another High-Impact Episode of Perpetual Traffic
  • 00:01:10 - Meet Nick Miller: From Shredding Guitars to Scaling Brands
  • 00:02:09 - Why the nCAC Calculator Will Transform Your Growth Strategy
  • 00:03:48 - Breaking Free from ROAS: The Rise of Smarter Metrics
  • 00:06:01 - Inside the nCAC Calculator: Your New Secret Weapon
  • 00:11:41 - How to Actually Use the nCAC Calculator (Without Guesswork)
  • 00:26:00 - Media Efficiency Ratio: The Overlooked Key to Profitability
  • 00:26:57 - Crunching the Numbers: Step-by-Step nCAC Calculation
  • 00:27:19 - How Paid Media Spend Impacts Your Bottom Line
  • 00:29:57 - Unlocking Growth Through Lifetime Contribution Margin
  • 00:30:54 - Why You Can’t Trust Ad Platforms at Face Value
  • 00:32:02 - Building a Retention Strategy That Fuels Lifetime Value
  • 00:32:51 - Scaling Smart: Where Profitability Meets Performance
  • 00:41:08 - Crafting the Perfect Traffic Mix and Targeting Your nCAC
  • 00:49:30 - Measuring Effective Cost Per New Visit (And Why It Matters)
  • 00:50:54 - Wrapping Up: Your Action Plan to Acquire Customers Profitably

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.NEXTInsurance.com/perpetual

https://perpetualtraffic.com/advertise-with-us/

https://www.activecampaign.com/

www.AdRoll.com/PT

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(500)

What a Live CRO Audit Reveals That Your Design Agency Never Shows You

What a Live CRO Audit Reveals That Your Design Agency Never Shows You

Stop losing revenue after the click! Let’s find the leak before your next ad.Get your free CRO audit at: https://www.tiereleven.com/cro/serviceAre you optimizing your site based on what looks good or ...

26 Touko 43min

Stop Redesigning. Start Diagnosing. The CRO Method That Actually Works

Stop Redesigning. Start Diagnosing. The CRO Method That Actually Works

The conversion problem is not in your ad account. It's in the gaps between your ads, landing pages, data, and unit economics.Sign up for our free CRO audit and close the gaps today: https://www.tierel...

19 Touko 32min

Chick-fil-A's Secret to 15% Growth for 37 Years Straight

Chick-fil-A's Secret to 15% Growth for 37 Years Straight

What makes a brand legendary? You might think it’s all about your product or service. The truth is, it’s not about how good you think your stuff is but what your customers say about you. Legendary bra...

12 Touko 47min

How to Become a Supercommunicator (Ask These Questions)

How to Become a Supercommunicator (Ask These Questions)

Do you often feel like your conversations aren't going anywhere? Or that you’re not connecting as deeply as you'd like? It turns out, most of us are missing a key ingredient in our communication. We'r...

5 Touko 17min

Scaling Ads Is Killing Your Profit (Here’s the Fix That Works)

Scaling Ads Is Killing Your Profit (Here’s the Fix That Works)

Are you spending more on traffic than you’re actually making and calling that “growth”? Business owners often chase scale, obsess over ROAS, and completely miss the bigger picture. Most of them don’t ...

28 Huhti 19min

156% More App Subscribers in Six Months! Here’s How We Did It

156% More App Subscribers in Six Months! Here’s How We Did It

Download your free Tier 11’s nCAC calculator at: https://www.tiereleven.com/ncacHow do you acquire new customers without frustrating the ones you already have? It’s a delicate balance that’s harder th...

21 Huhti 20min

5 Missed Forecasts. Then One Budget Shift. Then 4 Straight Hits.

5 Missed Forecasts. Then One Budget Shift. Then 4 Straight Hits.

Are you scaling ad spend but getting worse results? If your ROAS looks amazing while your growth stalls, you might be optimizing for the wrong thing, and it’s costing you more than you think.In this e...

14 Huhti 53min

Stop Saying This on Sales Calls (It Hurts Your Deals)

Stop Saying This on Sales Calls (It Hurts Your Deals)

Apply for our free $10,000 audit of your digital strategy: https://www.tiereleven.com/audit Why do some prospects respect you while others walk all over you? When you feel like you’re chasing the sale...

7 Huhti 22min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
rss-rahapodi
mimmit-sijoittaa
psykopodiaa-podcast
rss-oivalluksia-rahasta-elamasta
leadcast
asuntoasiaa-paivakirjat
rss-set-for-life-sijoita-ja-vaurastu
rss-ainin-sekatoimisto
rss-viisas-raha-podi
ostan-asuntoja-podcast
oppimisen-psykologia
hyva-paha-johtaminen
vapauta-supervoimasi-podcast
rss-rahamania
rss-pariisilaiset
rss-kaupan-tila
rss-kohti-unelmia
rss-startup-ministerio
rss-bisneksen-pehmea-puoli