831: How to Hold Networking Conversations (Case Interview & Management Consulting classics)

Welcome to an interview with the author of Madison Avenue Makeover: The Transformation of Huge and the Redefinition of the Ad Agency Business, Michael Farmer. He also wrote the award-winning Madison Avenue Manslaughter, an inside view of fee-cutting clients, profit-hungry owners, and declining ad agencies (Third Edition, 2019). In this episode, Michael speaks about the time he worked for McKinsey, Bain, and BCG, and the differences between the three consulting firms. He also shared his advice for those aspiring to build their consulting firm and discussed the technique that helped him write his first book, Madison Avenue Manslaughter. Finally, Michael shared his experience of helping in the Transformation of a Creative Ad Agency (Huge). Michael Farmer is Chairman and CEO of Farmer & Company LLC, a strategy consulting firm for advertisers and agencies. He also serves as Professor of Branding and Integrated Communications at The City College of New York (CCNY). He has an MBA from Harvard Business School and was previously a Director of Bain & Company. Connect with Michael here: https://www.farmerandco.com/ Get Michael's book here: https://www.amazon.com/Madison-Avenue-Makeover-transformation-redefinition/dp/1911687646 Madison Avenue Makeover: The Transformation of Huge and the Redefinition of the Ad Agency Business. Michael Farmer. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

14 Elo 20231h 1min

Welcome to an interview with the author of REWIRED: The McKinsey Guide to Outcompeting in the Age of Digital and AI, Kate Smaje. The book REWIRED delivers a road-tested, how-to manual that Mckinsey consultants use to help companies build the capabilities to outcompete in the age of digital and AI. It reveals the learnings from large companies around the globe for succeeding at the six core elements of a digital transformation—strategy, talent, operating model, technology, data, and adoption and scaling capabilities.  Kate Smaje is a senior partner in McKinsey's London office. She co-leads the McKinsey Digital practice globally and is a member of McKinsey's Shareholders Council, the firm's board of directors. She works with senior executives to deploy the power of data, digital culture and capabilities, and modernized core technology. She also has firsthand experience as a chief technology officer across core technology, digital product management and innovation, and cybersecurity work. In addition to her work with McKinsey, Kate is a trustee of Tommy's, the children's charity. Get Kate's book here: https://rb.gy/cs72z REWIRED: The McKinsey Guide to Outcompeting in the Age of Digital and AI. Eric Lamarre, Kate Smaje, Rodney Zemmel. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

9 Elo 202346min

For this episode, let's revisit a Case Interview & Management Consulting classic where we speak about learning cases through listening and watching. When learning cases, it is far more effective to watch a person on Skype or in person. The problem with merely practicing over the phone or another verbal format is that you cannot observe crucial mannerisms or allow your practice partner to observe you. The only time practicing verbally makes sense is when you have a very experienced person working with you and they can infer things about your performance based on their experience. We advice most clients to practice in person should the opportunity present itself. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

7 Elo 20235min

For this episode, let's revisit a Case Interview & Management Consulting classic where we explain why neatness and writing style is so important. It is really surprising how little care candidates take in writing in an appealing way, considering that is all the interviewer can see for the 30-45 minute case. Neat writing will not get you an offer, but it can be an annoying distraction both to you and the interviewer. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

2 Elo 20235min

For this episode, let's revisit a Case Interview & Management Consulting classic where we speak about mathematical precision. As counter-intuitive as this sounds, mathematical precision in cases hurts most candidates. Many candidates focus heavily on being mathematically correct because it is far easier to see if your answer of $230MM is the same as the prescribed answer of $250MM. It is human nature to focus on what can be easily measured versus focusing on what should be measured. Candidates tend to confuse mathematical precision with being analytic. They are not the same and candidates should focus on being analytic, as explained in this podcast. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

31 Heinä 20235min

For this episode, let's revisit a Case Interview & Management Consulting classic where we speak about communication skills. If you read forums worldwide everyone is obsessed with cracking the case. Yet, most people cannot communicate like a consultant. We hope by reading this post, candidates spend an equal, if not more, time focusing on their communication skills as well. If you cannot speak like a consultant, you cannot be a consultant. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

26 Heinä 20235min

For this episode, let's revisit a Case Interview & Management Consulting classic where we speak about case details. Candidates are typically surprised to hear they have been declined for not providing sufficient details in a case interview. It usually surprises them since they believe they have provided more than enough case information detail. The difference comes down to how consulting firms define "detail". They are looking for facts and the relationships between issues, while candidates tend to speak in broader terms and are not very good at identifying and explaining the linkages between issues. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

24 Heinä 20235min

For this episode, let's revisit a Case Interview & Management Consulting classic where we speak about the so-what rule for FIT and writing. When thinking through a possible FIT / PEI or cover letter response, most candidates settle on the first idea that comes to mind. Future edits of this idea do not alter the idea, but merely rearrange the wording. That is a bad idea. We use the so-what rule when testing candidates. For their responses we constantly ask "so-what" until the candidate arrives at the core reason for their decision / answer. That core reason is what we want candidates to use. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

19 Heinä 20235min