How to build a brand that emotionally connects with its consumers
In this episode, Adam & Vanessa discuss the importance of building an emotional connection with consumers for eCommerce brands. Our guest Vanessa Holfert, a brand consultant and coach, shares her jour...
17 Kesä 202436min
The importance of well-crafted and considered creative to fuel performance marketing and scale
In this episode, our guest Kate Howard, founder of Monday Digital, delves into the critical aspects of crafting exceptional creative content, the significance of investment for enhancing brand visibil...
3 Kesä 202436min
The Power Of UGC Content
Want to learn how to leverage the power of user-generated content for your e-commerce business? In this episode, our guest speaker Gingie McLeod, founder of fashion accessories brand SAINT CHIC, share...
2 Touko 202417min
The Importance of a Customer First Approach
This episode focuses on the importance of a customer-first approach in e-commerce. Adam Smith interviews Amy Riordan, CEO of Sachin & Babi who shares valuable advice she received from her father on f...
16 Huhti 202424min
Understanding how the customer journey begins offline will make you a better marketer online
This episode talks about the importance of understanding the offline customer journey and how it impacts online marketing decisions. This includes understanding consumer behaviors, preferences, and th...
5 Huhti 202422min
Online and offline community building strategies to create organic growth
In this episode, we are joined by the visionary entrepreneur Fiona Hepher as we explore the dynamic journey of creating a North American marketplace for alcohol-free wine and spirits.From personal ane...
25 Maalis 202430min
The challenges of operating and scaling a business that faces digital marketing restrictions
Our guests on this episode are Holly and Kalila, the co-founders of SheSpot, a first-of-its-kind sexual wellness platform for women. We discuss the challenges they face with digital marketing restrict...
6 Maalis 202416min
How do I create a marketing plan and the importance of getting it right?
Our guest on this episode is Sarah Fox, a brand marketing consultant and founder of Fox and Fox Agency.Sarah offers fractional CMO services through her agency, providing strategic guidance and coachin...
20 Helmi 202419min
