2025 Beauty Year-in-Review: Best (and Worst!) Products, Viral Celeb Moments and the Creator Wars Taking Over the Group Chat

2025 Beauty Year-in-Review: Best (and Worst!) Products, Viral Celeb Moments and the Creator Wars Taking Over the Group Chat

In our 2025 Beauty Year in Review, we’re getting "spicy" about the industry’s biggest wins and flops. Listen in to hear all about the viral Guadalajara facelift taking over TikTok, the rise of cosmetic surgery transparency and the slice of good news impacting young women in beauty (finally!).


As beauty conglomerates shift their focus, we break down why integrity is the new authenticity and how the "glam squad" is officially outshining the A-list celebrity brand. Plus, we celebrate Gen X beauty finally having its main character moment, all thanks to Carlene (we kid, we kid).


You’ll hear about:


  • Kylie Jenner’s momentous silicone implant reveal, Simone Biles’ blepharoplasty and why everyone is talking about the Guadalajara facelift lady in the "year of the Hollywood facelift."
  • How the over-40 demographic is reclaiming the spotlight, both at retail and with a new wave of beauty creators.
  • Why 2025 saw a shift toward expert-led lines like Hung Vanngo and Chris McMillan, and why hiring Diarrha N’Diaye-Mbaye (formerly of Ami Colé) was a genius credibility play for Skims Beauty.
  • Product Placement on blast: Why "Nobody Wants This" & "All’s Fair" peeved off so many viewers in so little time.
  • A candid look at the public call-outs taking over our group chats
  • The "Integrity Deficit"- unpacking DEI backpedalling and what it means for Big Beauty.

Get social with us and let us know what you think of the episode! Find us on Instagram, Tiktok,X, Threads. Join our private Facebook group. Or give us a call and leave us a voicemail at 1-844-227-0302. Sign up for our Substack here. Subscribe to our YouTube Channel to watch our episodes!

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For any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/

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Quince

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Seed

Get ahead of the New Year with a routine that helps you now by going to Seed.com/BEAUTY and use code BEAUTY to get 20% off your first month of Seed’s DS-01® Daily Synbiotic.


Curology

Breaking Beauty listeners get an exclusive link to Curology’s limited-time holiday offer: a personalized prescription FREE with your subscription—all you pay is $5.45 shipping and handling! To claim your first bottle free, go to curology.com/beauty to take their skin quiz. Share your concerns and upload a few photos for a licensed dermatology provider, who will create a custom treatment plan tailored to your unique goals. Restrictions apply; see website for full details and safety information.


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Go to getcanopy.co to save $25 on your Canopy Humidifier purchase today with Canopy’s filter subscription. And look for other Canopy products such as the Canopy Bath and Shower Filter. Even better, use code BEAUTY at checkout to save an additional 10% off your Canopy purchase. Your skin will thank you!

*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*

Hosts: Carlene Higgins and Jill Dunn

Theme song, used with permission: Cherry Bomb by Saya


Produced by Dear Media Studio

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