EP1: 2024 Email, SMS & The Future of Retention Marketing

Ready to geek out on all things email and SMS marketing? In this first-ever episode of the 'Send It!' podcast, marketing masters Jimmy Kim and Chase Dimond break down everything you need to know about the wild world of email and SMS in 2024.

From big changes like Apple’s iOS updates and privacy law curveballs to the surprising rise in deliverability standards—nothing is off-limits. With exclusive data straight from Sendlane, they spill the tea on trends like open rates, click rates, unsubscribe rates, and what’s really going down in those inboxes. They’ll also dive into how SMS is shaking up the game and what consumers are loving (or leaving).

Thinking about 2025 already? So are they. Jimmy and Chase share their no-BS strategies to stay top-of-mind in your subscribers' inboxes—think killer design, smart audience management, and staying consistent without feeling like spam. Plus, get their hot takes on how to keep your emails landing where they belong—right in front of your customers.

Here's what we're diving into:

- State of Email Marketing in 2024—what’s hot, what’s not

- The rise of deliverability standards

- How privacy laws and iOS updates are changing the game

- Deep dive into email metrics and SMS performance (real data, real talk)

- Pro tips for keeping your audience engaged in 2025

- Future predictions for retention marketing and more

Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com

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00:00 Teaser Trailer

00:48 Meet the Hosts: Jimmy Kim and Chase Dimond

02:02 State of Email Marketing in 2024

03:02 Key Changes in Email Deliverability

05:43 Impact of Privacy and Security Updates

10:42 Email Metrics and Trends

23:35 Analyzing Order Value Trends

24:51 SMS Performance Insights

27:32 Consumer Behavior and Channel Preferences

31:24 Future of Email Marketing

38:55 Audience Management Strategies

44:07 Final Thoughts and Wrap-Up

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Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

X: https://www.twitter.com/yojimmykim

Linkedin: https://www.linkedin.com/in/yojimmykim

IG: https://www.instagram.com/@yojimmykim

Tik Tok: https://www.tiktok.com/@yojimmykim

Follow Chase Dimond at:

X: https://x.com/ecomchasedimond

Linkedin: https://www.linkedin.com/in/chasedimond/

IG: https://www.instagram.com/chasehunterdimond/

Tik Tok: https://www.tiktok.com/@chasehunterdimond

Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!