EP 8: Building an SMS Strategy: How to Leverage SMS for High-Intent Engagement

Thank you our friends at Omnisend and Appbrew for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/

Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. https://appbrew.com/demo

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

EP 8: Building an SMS Strategy: How to Leverage SMS for High-Intent Engagement

Turn your SMS strategy into a revenue power house! In this episode of 'Send It', hosts Jimmy Kim and Chase Dimond are talkin' all things SMS marketing strategies for eCommerce.

They dig into why SMS is crucial to running a successful eCom business, proper compliance tips, and strategies to make SMS your next highest revenue-channel. Plus, you'll learn how to craft the perfect SMS with expert tips on timing, frequency and copy along with critical mistakes to avoid. It's all happening on this week's episode of Send it!

Here's what we're diving into:

• Hot off the press: Gmail's "Shielded Email"
• Why SMS marketing is a game-changer Compliance tips to stay on the right side of the law
• Cadence & frequency strategies for SMS
• SMS copywriting tactics: personalization, urgency, and the perfect CTA
• Unifying SMS and email for seamless campaigns
• Common SMS mistakes and how to avoid them

______

00:21 Understanding SMS Marketing

00:43 Exploring Blue Sky Social Media

02:04 Welcome to Send It Podcast

02:33 Thank you to our sponsors!

05:12 Diving into SMS Strategy

11:50 Compliance and Deliverability in SMS

15:23 Best Practices for SMS Timing

17:11 Optimal SMS Frequency

18:38 Crafting Effective SMS Copy

19:56 Tone and Personalization in SMS

21:30 Integrating Email and SMS Strategies

26:38 SMS vs MMS: Cost and Effectiveness

29:00 High-Intent SMS Tactics

30:30 Common SMS Mistakes to Avoid

33:01 Conclusion and Next Steps

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

https://x.com/yojimmykim

https://www.linkedin.com/in/yojimmykim/

https://www.instagram.com/yojimmykim/

https://www.tiktok.com/@yojimmykim

Follow Chase Dimond at:

https://x.com/ecomchasedimond

https://www.linkedin.com/in/chasedimond/

https://www.instagram.com/chasehunterdimond/

https://www.tiktok.com/@chasehunterdimond

Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!