EP 78: The unsubscribe paradox every marketer gets wrong
A 0.1% unsubscribe rate isn't the flex most marketers think it is.In this episode of Send It, Jimmy Kim and Chase Dimond take on one of the most misunderstood metrics in email marketing and make the c...
28 Huhti 27min
EP 77: Agency vs in house: When to hire, when to fire
The agency vs in-house debate has burned more brands than it has built.In this episode, Jimmy Kim and Chase Dimond break down the real decision framework behind one of the most loaded questions retent...
21 Huhti 29min
EP 76: How to produce 5x more email and SMS content with AI
Creative used to be the bottleneck. It doesn't have to be anymore.In this episode of Send It, Jimmy Kim and Chase Dimond get tactical about how retention marketers can use AI to completely change how ...
14 Huhti 37min
EP 75 - How to A/B test emails when the old playbook is broken
Bad tests don't just waste time. They send you in the wrong direction with confidence.In this episode of Send It, Jimmy Kim and Chase Dimond break down why traditional email testing is broken in 2026;...
13 Huhti 32min
EP 74: Conversion psychology: 6 principles for retention marketers
Retention isn't about technology. It's about human behavior. In this episode of Send It, Jimmy Kim and Chase Dimond get into the six psychology principles behind why people actually buy. From reciproc...
31 Maalis 32min
EP 73: Our 5 step ESP migration warmup guide
Most brands switch ESPs and lose months of sender reputation in a single send. It doesn't have to go that way.In this episode of Send It, Jimmy Kim and Chase Dimond draw from over 1,000 personal ESP m...
24 Maalis 35min
EP 72: Why discounts are hurting your brand + what to do instead
Discounts feel like the easy button. But every time you hit it, you're training your customers to wait for a sale… and slowly destroying your margins in the process.In this episode of Send It, Jimmy K...
17 Maalis 35min
EP 71: The funniest things email marketers did in 2025
What do owls, Drake, and 74,000 "exclusive" subject lines all have in common? They all showed up in email marketing data from 2025.In this episode of Send It, Jimmy Kim and Chase Dimond take a break f...
10 Maalis 32min
