EP 17: The 2025 Email Playbook: Tactics Myths and Insights for Success

What worked in 2024, won’t in 2025. With evolving privacy regulations, new laws and fast-changing consumer behavior, this new year has already brought on new challenges. But Jimmy Kim & Chase Dimond did the digging so you don’t have to and they’re about to break it all down.

In this episode, the two hosts lay out their full 2025 playbook including the state of email marketing, non-traditional metrics that actually matter, deliverability mastery, audience management and insights for strategic planning. Plus, they’re busting the biggest email marketing myths so you can build and execute your strategy with clarity.

EP 17: The 2025 Email Playbook: Tactics Myths and Insights for Success

Here's what we're diving into:

Current State of Email Marketing

Audience Management - Going beyond batch and blast

Deliverability Mastery - A required skill of a modern email marketer

Strategic Playbook Planning for 2025

Metrics beyond Click and Open - RPS, CTOR, UTA, CTC, OTC

Your top 10 email marketing action items for 2025

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03:35 Agenda for the 2025 Playbook

04:29 Current State of Email Marketing

08:34 Audience Management: No Longer Optional

08:47 Email Marketing Myths

12:25 Segmentation Strategies

22:19 Deliverability Mastery

34:38 Frequency and Volume Control in Email Marketing

35:38 The Importance of Sunset Policies

37:36 Strategic Planning for Email Marketing

40:03 Leveraging Inventory for Campaign Planning

47:34 Advanced Metrics for Email Marketing

56:31 Top 10 Action Items for 20250

1:04:04 Wrapping Up and Announcements

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Thank you our friends at Omnisend, Nacelle, and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/

Nacelle’s AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://bit.ly/nacelle-eem

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://www.ecomemailcertified.com/

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

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Follow Chase Dimond at:

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Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!