EP 31: 2025 Email & SMS So Far - Data and Insights

Live from Commerce Roundtable Miami — Jimmy Kim, Chase Dimond, and Omnisend’s Rytis Lauris sit down to unpack the state of retention marketing in 2025. This is more than a recap. It’s a tactical breakdown of what’s actually working in email, SMS, and push right now — backed by billions of data points from over 125,000 brands.

They cover the biggest shifts in the industry, from AI-powered subject lines and click-through strategies to the rise of push notifications and underutilized automations. If you’re looking for smarter ways to retain customers, optimize flows, and drive more revenue without over-sending — this is your roadmap.

EP 31: 2025 Email & SMS So Far - Data and Insights

Here's what we're diving into:

- Why subject lines are the biggest driver of click performance (and how AI can help

- The current state of open, click, and conversion rates in email + SMS

- Where brands are leaving money on the table with automation (hint: it’s not just abandoned carts)

- Why push notifications are the most underused, highest-ROI channel right now

- The 2 automations Chase and Rytis swear by — and how to set them up

- How to think about segmentation, privacy changes, and subscriber freshness in 2025

Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

Raleon is your AI-powered retention team—built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleon

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-sendit

Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit

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00:00 Introduction to Email Marketing Strategies

03:54 Current State of Email Marketing in 2025

06:07 Impact of Privacy Changes on Email Marketing

08:27 Analyzing Email Marketing Data

14:25 The Power of SMS Marketing

16:48 Maximizing Push Notifications

23:25 Optimizing Automation for Better Results

28:04 Best Practices for SMS Automation and Campaigns

31:13 Key Automations Your Brand Should Implement

34:31 Industry and Country-Specific Data Insights

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Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

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Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

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https://www.linkedin.com/in/yojimmykim/

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Follow Chase Dimond at:

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Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!