EP #176: Shira Lazar on Creativity, Mental Health, and Life Inside the Creator Economy

In this episode I sit down with Shira Lazar — media entrepreneur, founder of What’s Trending, and a pioneer of the creator economy — to explore what life really looks like behind the screen.

We talk about Shira’s journey from traditional media to building a career online before “personal brand” was even part of the conversation, and how the creator economy has evolved into a space filled with both opportunity and pressure. Together, we unpack why creator mental health is struggling, how burnout, comparison culture, and unclear boundaries take a toll, and what creators need to protect their well-being while building something meaningful.

This conversation is about redefining success beyond metrics, learning to set boundaries with platforms and brands, and finding joy, presence, and endorphins in the midst of creating online.