Victoria Lozano of Crayola: Building the Crayola "Creative Ecosystem"
CMO Weekly18 Joulu 2025

Victoria Lozano of Crayola: Building the Crayola "Creative Ecosystem"

In this episode of CMO Weekly, host Haley Clover sits down with Victoria Lozano, the Chief Marketing Officer of Crayola, to explore how a 120-year-old heritage brand is evolving into a full creative ecosystem. Victoria shares insights from her 16-year tenure at the company, discussing the shift from selling art supplies to fostering "creativity as a life skill" through content, experiences, and digital innovation.


Key Topics Covered:


Building a Creative Ecosystem: Discover how Crayola has expanded beyond physical products into Crayola Studios and location-based entertainment to showcase creativity in action.


The Power of "Crayola Creativity Week": Victoria discusses the massive success of this free global program, which reached 13.2 million children in over 120 countries last year by integrating creativity into core subjects like math and literacy.


Nostalgia vs. Modern Relevance: How Crayola uses emotional triggers—like the return of retired colors (Dandelion) and global color votes—to stay relevant for both children and nostalgic adults.


The Adult Coloring Resurgence: Learn why 57% of Crayola purchases now come from households without children, as adults turn to coloring for relaxation and "rebalancing".


The Secret to Marketing Longevity: Victoria offers advice for early-career marketers on finding passion, embracing diverse roles within a single brand, and thinking about the "bigger ecosystem".


Crayon Naming Stories: A look behind the scenes at how colors like "Macaroni and Cheese" and "Tickle Me Pink" were named by fans and children.

Jaksot(153)

Shachar Scott of Sunbit: How to Humanize Your Brand in the Age of AI

Shachar Scott of Sunbit: How to Humanize Your Brand in the Age of AI

Welcome to another episode of CMO Weekly! This week, host Hayley Clover sits down with Shachar Scott, the first-ever Chief Marketing Officer of Sunbit, to discuss her journey from leading massive team...

30 Huhti 35min

Joe Nayquonabe of Soaring Eagle Casino & Resort: Servant Leadership in the Gaming Industry

Joe Nayquonabe of Soaring Eagle Casino & Resort: Servant Leadership in the Gaming Industry

How does a math-driven marketer rise to become the "Most Admired CEO"? In this episode of CMO Weekly, host Hayley Clover sits down with Joe Nayquonabe, CEO of Soaring Eagle Casino & Resort and a 22-ye...

28 Huhti 23min

Paul Burns of Canadian Gaming Association: How AI is Changing Player Protection

Paul Burns of Canadian Gaming Association: How AI is Changing Player Protection

This episode of CMO Weekly features an in-depth conversation with Paul Burns, the President and CEO of the Canadian Gaming Association. With over two decades of experience in government affairs and ga...

23 Huhti 24min

John Meacham of Cache Creek Casino Resort: Applying a Startup Mindset to Global Gaming Brands

John Meacham of Cache Creek Casino Resort: Applying a Startup Mindset to Global Gaming Brands

Welcome to CMO Weekly! In this episode, host Hayley Clover sits down with John Meacham, the VP of Marketing at Cache Creek Casino Resort. With over 20 years of experience across industry giants like M...

23 Huhti 26min

Andrew Pink of Play’n GO: Why One-Size-Fits-All Marketing is Dead

Andrew Pink of Play’n GO: Why One-Size-Fits-All Marketing is Dead

In this episode of CMO Weekly, host Hayley Clover sits down with Andrew Pink, the Head of Brand and Communications at Play’n GO, to discuss his fascinating transition from professional sports to the h...

15 Huhti 19min

Chris Garrow of Prairie Band Casino & Resort: How Design and Data Keep Guests in Their Seats

Chris Garrow of Prairie Band Casino & Resort: How Design and Data Keep Guests in Their Seats

In this episode of CMO Weekly, host Hayley Clover sits down with Chris Garrow, the Gaming Operations Director at Prairie Band Casino & Resort. With nearly 30 years of experience spanning corporate gia...

14 Huhti 21min

Nilofer Vahora of amika: Unlocking Next-Level Growth through Community Loyalty

Nilofer Vahora of amika: Unlocking Next-Level Growth through Community Loyalty

This podcast episode of CMO Weekly, hosted by Hayley Clover, features an in-depth conversation with Nilofer Vahora, the Chief Marketing Officer of amikaIn this episode, Nilofer Vahora discusses her ca...

7 Huhti 36min

Kim Chappell of Bobbie: Why Bold Cultural Moves Pay Off for Startups

Kim Chappell of Bobbie: Why Bold Cultural Moves Pay Off for Startups

What does it take to flip the table on a multi-billion dollar industry monopolized by giant corporations for decades? In this episode of CMO Weekly, host Hayley Clover sits down with Kim Chappell, the...

24 Maalis 39min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
hyva-paha-johtaminen
rss-oivalluksia-rahasta-elamasta
rss-rahamania
inderespodi
rss-lahtijat
ostan-asuntoja-podcast
rahapuhetta
oppimisen-psykologia
lakicast
rss-bisnesta-bebeja
rss-sisalto-kuntoon
rss-inderes
leadcast
mihin-sita-saastais
rss-rikasta-elamaa
rss-40-ajatusta-aanesta